Wednesday, September 24, 2008

Halalan Thayyiban


SEBUAH rumah makan ayam bakar terkenal mencantumkan kata “halalan thayyiban”. Apaan sih itu? Begitu tanya seorang teman. Memang, label tersebut agak berlebihan, yang artinya kurang lebih sama dengan “dijamin halal”. Bahkan untuk Indonesia yang mayoritas penduduknya muslim mestinya tidak perlu mencantumkan label itu lagi, justru yang sebaliknya yang harus disebut, misalnya “mengandung babi”.

Sekadar pengetahuan, kata halal, berasal dari bahasa Arab, berarti boleh. Jadi, makanan halal ialah makanan yang diperbolehkan untuk dimakan menurut ketentuan syariat Islam. Segala sesuatu, baik tumbuh-tumbuhan, buah-buahan ataupun binatang pada dasarnya adalah hahal dimakan, kecuali apabila ada dalil Quran atau Hadits yang mengharamkannya.

Daging babi adalah makanan yang jelas-jelas disebut haram dalam Quran. Yang juga tidak boleh dimakan dalam Islam adalah darah, daging hewan yang disembelih atas nama selain Allah, yang tercekik, yang dipukul, yang jatuh, yang ditanduk, dan yang diterkam binatang buas, kecuali sempat disembelih.

Sementara thayyiban atau thayyib berarti lezat, sehat, atau paling utama. Dalam konteks makanan berarti makanan yang tidak kotor atau rusak (kadaluarsa), atau bercampur makanan haram. Ada juga yang mengartikan sebagai makanan yang sehat, proporsional dan aman. So, makanan yang masuk kategori ”halalan thayyiban” dalam cerita di atas, silakan menyimpulkannya sendiri.

Sebelum artikel ini menjadi dakwah agama, saya hanya ingin mengatakan bahwa untuk komunitas tertentu (baca: muslim), rambu-rambu halal dan haram sangatlah penting dalam berburu makanan. Sama dengan penganut agama lain yang tidak diperbolehkan makan daging hewan alias vegetarian. Meski dalam perkembangan berikutnya gaya hidup vegetarian tidak selalu dikaitkan dengan agama tertentu, tapi pendekatannya lebih kepada kesehatan.

Sama dengan tren belakangan ini, makanan halal kini bukan lagi dominansi umat Islam tapi kalangan non muslim juga ternyata lebih cenderung memilih makanan berlabel halal. Setidaknya yang terjadi di Malawi, sebuah negara kecil di selatan Afrika berpenduduk 12 juta jiwa. Warga non muslim di wilayah itu lebih percaya dengan produk-produk makanan, khususnya daging potong, yang sudah mendapatkan sertifikasi halal dari badan nasional makanan halal di negeri itu. "Lebih aman makan produk-produk daging bersertifikat halal. Setidaknya Anda yakin bahwa mereka tidak asal comot hewan ternak yang sakit untuk dipotong," begitu salah satu alasan seorang warga Malawi penganut Protestan.

Kalau ditarik ke pergaulan sekuler, halal-haram kini tidak lagi menjadi persoalan agama semata. Saya ingat beberapa tahun yang lalu ketika diundang komisi pariwisata Australia, saya sempat menikmati “halal food” di sebuah restoran di Brisbane. Yang punya adalah pengusaha asal Malaysia beretnis Cina beragama Nasrani. “Saat ini banyak orang Indonesia dan Malaysia, khususnya yang beragama Islam, berkunjung ke Australia, tapi susah menemukan restoran yang menyajikan menu halal. Kami menangkap peluang tersebut,” ujar pengelola yang sekaligus pemilik restoran itu.

Target pasar, itulah kata kuncinya. Warung bakmi atau kwetiau di Kota, daerah pecinan Jakarta, ketika hendak meluaskan segmennya ke pasar yang lebih luas (baca: pasar muslim), harus rela tidak menggunakan daging babi dalam produknya, tapi menggantinya dengan ayam atau sapi. Pak Made Ngurah Bagiana, yang beragama Hindu pun, perlu mencantumkan setifikat halal untuk usaha burger kaki limanya (“Edam Burger”) yang mencapai 3.000 gerai di seluruh Indonesia. “Supaya produk saya bisa diterima siapa saja, lebih-lebih oleh mayoritas penduduk Indonesia yang muslim,” katanya. (
Burhanuddin Abe)

Telekomunikasi untuk Semua


HALIMIN, warga Desa Rinding Allo, Kecamatan Limbong, Kabupaten Luwu Utara, Selawesi Selatan, terkejut mendengar dering telepon genggamnya dari balik lemari. Sejak kepala seksi pemerintahan desa itu membeli ponsel tahun 2007, baru awal Agusus lalu bisa berdering di dalam rumah. 

Itulah ilustrasi yang diceritakan Kompas, 25 Agustus 2008. Akses komunikasi memang selalu menjadi masalah bagi 743 warga Rinding Allo, yang berjarak 64 kilometer dari ibu kota Kabupaten Luwu Utara, Masamba. Jalan nasional yang menghubungkan Rinding Allo dengan Masamba rusak parah sehingga jalan itu hanya bisa dilalui mobil bergardan ganda. Waktu tempuh pun lima jam, cukup membuat penat siapa pun yang menempuh perjalanan itu.

Yang lebih parah, tidak ada sarana komunikasi di desa itu. Pada tahun 2007, pemerintah memang memasang radio SSB, tapi radio itu sering tidak tembus dengan radio SSB lainnya. Tidak ada koran yang masuk karena jalan buruk. Itu sebabnya ketika jaringan Telkomsel masuk Agustus lalu, jelas merupakan berita gembira. Ini terkait dengan program pemerintah dalam rangka membuka akses telekomunikasi di daerah tertinggal dan pulau terdepan.

Rinding Allo hanya salah satu. Di tengah derasnya arus informasi di jagat ini, puluhan ribu desa di Indonesia tidak memiliki akses komunikasi dengan dunia luar. Buruknya sarana jalan membuat perekonomian masyarakat jalan di tempat. Sejak tahun lalu, Menteri Komunikasi dan Informatika Mohammad Nuh melontarkan wacana pembangunan saluran sambungan telepon di 38.000 desa di seluruh Indonesia. 

Proyek ini sempat terkatung-katung. Beruntung persaingan bisnis telepon seluler makin ramai. Selain perang tarif yang menguntungkan konsumen, operator seluler mulai menggarap cerukan pasar yang belum terlayani, termasuk bagian dari daftar panjang 38.000 desa program USO (Universal Service Obligation) -- program pungutan pemerintah senilai 0,75 persen pendapatan kotor setiap perusahaan jasa telekomunikasi yang menggunakan frekuensi sebagai media jasa mereka.

Apakah ini pertanda bahwa kelak ponsel memang untuk semua orang di Indonesia, tentu butuh waktu. Yang jelas, operator-operator kini mulai menggarap pasar kota-kota kecil serta perdesaan. Bukan karena adanya program pemerintah, tapi dengan pasar perkotaan yang padat dan persaingannya sangat ketat, investasi untuk membangun BTS di wilayah pinggiran dan menggarap pasar masyarakat perdesaan tentu bukan pilihan yang salah. 

Sementara dari sisi gadget ponsel, para produsen kini juga mulai melirik pasar yang lebh massal ini. Ponsel untuk kelas atas dan sebagai produk untuk memenuhi gaya hidup modern memang sudah ada target pasarnya, tapi ponsel sebagai perangkat fungsional jutsru mempunyai peluang yang lebih besar. Itu sebabnya, sebagian produsen ponsel dunia sekarang berinovasi melahirkan ponsel-ponsel murah, bahkan dengan harga jual sekitar Rp 300.000 cukup untuk digunakan sebagai perangkat komunikasi, baik suara maupun pesan singkat SMS.

Fenomena yang kita tangkap sekarang adalah sebuah ponsel dengan harga Rp 1 - 1,5 juta juga sudah memiliki berbagai kemajuan dan fitur teknologi mutakhir, seperti ponsel-ponsel buatan China yang lengkap, bukan lagi hanya sebagai perangkat teleponi, melainkan gabungan sebuah kesatuan fitur lengkap, baik personal digital assistant (PDA), kamera digital, teve dengan penerima analog, maupun fitur lain yang jauh lebih lengkap dibandingkan yang ditawarkan ponsel dibuat merek-merek dunia, seperti Nokia, Sony Ericsson, Motorola.

Untuk produk murah Cina memang jagoannya. Mereka meluncurkan beberapa merk ponsel sekaligus, sebut saja ZTE, D-One, atau K-Touch. Khusus untuk yang terakhir di Cina memiliki nama asli Tianyu. Ada juga yang barangnya masuk Indonesia memakai brand Indonesia (Hi-Tech). Selain desain yang umumnya menarik, hal lainnya yang sangat menonjol dari ponsel-ponsel ini ialah harganya yang sangat murah. Ambil contoh, K-Touch B832 yang dilengkapi dengan 3.0 Mega Pixel Camera, Webcam Mode, Macro Focus, Stereo Bluetooth, Tv-Out, Motion Sensor cuma dijual seharga Rp 1,3 juta. Sedangkan Hitecth H38 yang dilengkapi dengan touchscreen, TV Tuner hanya dijual seharga Rp 1,9 juta. Bandingkan dengan ponsel-ponsel lain yang memiliki fasilitas serupa atau mendekati tentu lebih mahal. 

Di pasaran Indonesia sekarang ini setidaknya ada lebih dari 50 merek ponsel buatan China, yang dijajakan secara masif memikat konsumen teleponi di mana-mana. Teknologi penggunaan SIM card ganda, misalnya, yang sukses diperkenalkan oleh produsen ponsel Samsung asal Korea Selatan, sekarang dijajakan dengan harga jauh lebih murah.

Berbagai ponsel China di pasaran sekarang memiliki semua kemajuan teknologi yang dijanjikan oleh sebuah ponsel, termasuk layar sentuh dan ketajaman monitor menggunakan resolusi QVGA. Dan sepertinya para produsen ponsel ternama mulai menarik napas panjang untuk mempertahankan pangsa pasar yang selama beberapa tahun terakhir ini mereka kuasai.

Meski masih ada keraguan terhadap harga murah dengan kualitas teknologi yang memadai, minat terhadap beberapa ponsel Cina ternyata sangatlah tinggi. Penyebabnya apalagi kalau bukan harganya yang kelewat murah dengan fasilitas yang menawan. Selain itu adanya garansi yang diberikan oleh PT Dian Graha Elektrika, distributor ponsel Siemens, selaku distributor kedua merk ponsel tersebut, juga menjadikan kepercayaan masyarakat semakin tinggi. 

Buat Nokia asal Finlandia, fenomena ini memang serius, menghadapi persaingan ponsel sebagai cermin kemajuan teknologi yang tertantang secara langsung oleh kehadiran iPhone, dan juga secara skala ekonomi yang harus bersaing dengan ponsel-ponsel merek baru buatan China yang sekarang tidak lagi menjadi ”tukang merakit ponsel”, tetapi ingin menjajakan keseluruhan pemahaman teknologi, manufaktur, manajemen, dan pemasaran untuk bermain dalam skala dunia. 

Kalau sudah begini, berkomunikasi secara murah di mana saja, tinggal menunggu waktu saja.(Burhanuddin Abe)

Car rental business has never been sluggish



EVERY year, many Jakarta residents head to their hometowns in the days leading up to Idul Fitri. That's why not only public transportation (air, land and sea) but rented cars have begun to be reserved. Renting a car is considered more practical and safer than traveling by train or bus, both having the tendency to be disorderly. In addition, those returning to their hometown with a large family find renting a car not only more convenient but also cheaper.

It has become commonplace over the past few years for companies to organize transportation for staff traveling to the same areas. This means that more rented cars are in demand at this time of year, as a number of car rental companies confirm. TRAC (Astra Rent a Car), for example, is flooded with orders. "We have even run out of stock. A number of companies organizing home-coming trips such as Telkomsel, Matahari and Sariwangi placed orders with us some time ago," said Olive, sales officer of TRAC Sudirman, Jakarta, as quoted by Kompas.

The most popular car for rent is the Toyota Avanza. Besides having a lower rental rate, the Avanza is reportedly fuel efficient. Renting an Avanza for four days costs Rp 1.8 million, seven days costs Rp 3 million and 10 days costs just Rp 4.1 million. The price does not include tax or driver hire. A driver costs Rp 539,000 a day.

Besides Avanza, TRAC, whose parent company is Toyota, also rents out other cars such as Rush, Innova, Vios, Altis, Camry and Alphard, with varying rental rates. An Innova, for example, costs Rp 2.8 million for four days, while a Camry or Alphard can be rented for four days at Rp 5.8 million and Rp 8.5 million respectively. The more luxurious the car, the higher the rent.

The demand for rented cars increases every year, particularly in the lead up to Lebaran. As the demand for rented cars is increasing, the car rental business is becoming more stable. Besides traveling home for the Idul Fitri holiday, the majority of those renting cars are companies, particularly large ones, which normally rent cars for two to four years.

Many large companies employ local or foreign experts on a two-to four-year contract, and the companies provide them with a car and driver. Buying a car that will only be used for two to four years would be inefficient, which is why it make sense to rent.

According to Prodjo Sunaryanto, TRAC managing director, at present many companies make use of TRAC's services because if they leased cars they would then be burdened with car maintenance. "As transportation management is not the core business of these companies, they should leave it to specialists like us," he said.

TRAC, which was set up in 2001, has its origin in Toyota Rent A Car, which was established in 1987. This rental business started with only five cars but now operates over 12,000 cars made up of sedans, jeeps, station wagons, utility cars, minibuses and trucks.

TRAC offers to help its corporate customers increase the efficiency of their transportation fleet so they can concentrate on their core business. The demand for safe and comfortable cars for the short term can be easily met and these cars are available at locations easy to access by corporate and retail clients, now numbering 15,000.

Over 20 years of experience in the transportation service business in Indonesia has enabled TRAC to master this business inside out. That's why TRAC earned the Indonesian Best Brand Award in Car Rental Business in 2006 and 2007 and the Superbrand Awards in 2005.

Meanwhile, Indomobil Car Rental, which rents out cars produced by Indomobil, claims to give the best facilities to its customers and provide qualified drivers. This car rental company's parent company is the sole agent for nine car makes, namely Audi, Hino, Mazda, Nissan, Renault, Suzuki, Ssangyong, Volkswagen and Volvo, and has been in the automotive business with its various supporting factors, such as a service network throughout Indonesia, for over 20 years.

Indomobil Car Rental itself, which has a vision to be the "best car rental service company in providing Indomobil products," has a vast network as it makes use of all the networks of the Indomobil Group.

While TRAC and Indomobil Car Rental have been established by leading automotive companies, Orix was originally a finance business. Autolease by Orix is an alliance involving Orix, Astrido authorized Toyota dealer and Astrido Pacific Finance for car leasing and is the right solution to meet a company's need for operational cars. This division provides various passenger cars of various makes with a rental period of between one and three years.

Not only concerned with car rentals, just like bona fide car rental companies in general, the commitment of Orix, which was originally a Japanese company, also includes comprehensive and optimum services, such as processing car registration (STNK) and vehicle inspections (KIR), taking care of vehicle insurance (all risk), supplying spare parts, offering a towing service in the event that a client's car breaks down, temporary replacement of a reserve car of the same class, as well as around-the-clock security and assistance.

Orix's clients consist of large companies, both multi-national corporations and private companies, including foreign companies. It is true that today the car rental business is dominated by large companies with 400 to 12,000 cars. Besides TRAC, Indomobil Car Rental and Orix, there are also Blue Bird and Tunas as well as smaller firms. According to the Association of Indonesian Car Rental Companies (Asperkindo) records, in addition to the aforementioned companies there are also PT Agape Sarana Berkat (Agape Rent Car), PT Agung Concern, PT Andalan Finance Indonesia, PT Arya Bangun Cipta, PT Bara Bentala Indonesia, PT Binamitra Inti Sejati (Trusty Rent Car), PT Dewamuda Perkasa (Mobilia Car Rental System), PT Grahamitra Lestarijaya (Transway), PT Harpa Sekawan, PT Multi Sri Service Corp. (Avis Rent A Car), PT Pratama Mitra Sejati (OTO Mitra Rent A Car), PT Surya Sudeco (Tunas Netral), PT Surya Anugrah Kencana (Harvest Rent A Car), PT Srikandi Multi Rental (Srikandi Rental Car) and PT Takari Sumber Mulia.

What's obvious is that the car rental business has a big opportunity to develop. Not only have automotive companies been lured to tap this business as a means to promote the image of their products but other companies have also taken up this business because of the alluring potential of profit. And it isn't so much the company with the lowest rates that will get ahead but the one that provides the best service. (Burhanuddin Abe)

The Jakarta Post, September 23, 2008

Monday, September 15, 2008

Notebooks: More sophisticated but cheaper


THE notebook has become very much a part of everyday life. There is one to suit everyone's needs and pockets. What's pleasing about the development of notebook technology is the presence of a number of telecommunications features such as wireless or 3G technology, which enables connection with an Internet network and supports interaction with users of other networks.

Undeniably, in line with modernization, it seems that everything is being computerized. Computers have penetrated nearly all aspects of our lives, from the workplace to the home. A notebook is also one of the forms of modernization now becoming a general gadget in our lives.

The idea of a portable computer, which was first introduced in the 1980s, was only realized recently thanks to progress in technology. In the past, a portable computer was of such a size that it could not really be considered portable, or at least it was not comfortable to tote around. Today, however, a portable computer, or a notebook, is portable in the real sense of the word, especially because there is are notebooks with 12-inch screens.

Unlike a desktop computer, a portable computer has supporting components that are specially designed to accommodate the portable character of this small computer. The main characteristics of the components making up a laptop computer are a small size, energy efficiency and efficiency in use. There are various types and brands of notebooks available, such as HP (Hewlett-Packard), Invent, Compaq, Acer, Toshiba, Axioo (a domestic product), IBM Lenovo, Benq, Byon, Apple, NEC, Fujitsu and Wearnes.

Not only do notebooks vary in type but also in technology, which is becoming more sophisticated. The technology is in inverse proportion to a notebook's weight, which has become increasingly lighter, and its price, which is becoming increasingly lower. The function of a notebook has also become more varied, for example there is a super-light notebook for regular travelers as this one is suitable to use on an airplane tray table. There are at least four products to meet the needs of travelers, namely Apple, NEC, Fujitsu and WinBook, which is not only super light but also has a CD player.

Three of these four products have a CD-RW/DVD player and, besides being able to store files on a blank CD, they play films of DVD quality. Each of them has standard features such as modem, Ethernet, 12.1-inch screen (density of 1,024 x768 pixels), 20 gigabyte hard disk, 128 megabyte RAM, small speaker, full-size keyboard, USB jack and video-out jack for a projector.

It is indeed not easy to choose a notebook as there are many brands on the market with a wide array of models to choose from. Therefore, the choice of a notebook is indeed highly dependent on the purchasing power of the user because the more complete the features and the more attractive the design, the higher the price.

In general, however, notebook prices have become lower. While in the past a notebook was considered a luxury item, today it has become a must-have item for business players, employees and even university students. While notebooks used to cost Rp 10 million and above, today they are available at half that price.

The era of expensive branded notebooks seems to have shifted with the entry of new brands on the Indonesian market, like ECS, Axioo, Anote and others. As notebook prices have come down considerably, producers of hi-end laptops have become restless and are hitting back. In other words, by offering the same specifications in technical functions at a price way below the price of a branded notebook, produces of branded notebooks are also producing low-end notebooks. Thanks to this wider scope, the market share of notebooks in Indonesia has also risen sharply in the last two to three years.


The era of mobility demands that economic players at home should be able to draw up documents faster so that they can be passed to their clients faster as well. Improvements in information and telecommunication technology has made it possible to create an e-office or a mobile office where office data can be accessed from anywhere. Surely, a portable computer is now more important to have than a PC. (Burhanuddin Abe)

The Jakarta Post, September 16, 2008

Tuesday, September 09, 2008

Smart cellular telephones: An intuitive technology



COMPETITION in smartphones has become increasingly fierce not only because of the progress in technology offered but also because cellular phones are now very much part of our lives. Two cellular telephones have become firm favorites among smart gadget lovers today: Nokia's Communicator and Apple's iPhone.

Communicator, now E90, while still costly (in Indonesia the price once reached Rp 10 million), is a suitable working partner for executives. This gadget is not only sophisticated and can be used for communicating data, it is also a symbol of prestige. As for the iPhone, the latest being the 3G iPhone, it has become an important phenomenon in the development of cellular telephones.

Only time will tell whether iPhone, a combination of iPod and a cellular telephone, can determine the trend in information communication technology in the future. The various generations of iPod gadgets have proven successful and can set in motion association with other industries, such as the automotive industry.

What is obvious is that the iPhone has become a challenge to cellular telephone producers, including Nokia. This Finnish company, which controls about 40 percent of the world's cellular telephone market, plans to launch other innovative products, one of which is the N95, 8GB and E71 series with the futuristic QWERTY keyboard.

Aside from E71, Nokia is also introducing its N78 series, which provides complete features and is technologically highly intuitive for young people who use it primarily to maintain their social network. In terms of technological features, Nokia N78 is attractive as its monitor is 2.4 inches wider than standard cellular telephones such as the N73 series, which are highly popular in Indonesia. The N78 screen's 16 million colors and sharp QVGA resolution is equal to that of a personal digital assistant (PDA) cellular telephone.

In the PDA cellular telephone class, Korean producer Samsung has launched the SGH-1900 series, called Omnia, with a hard disk capacity of 16GB. This SGH-1900 uses Windows Mobile 6.1 Professional and features a touch screen, a 5 MP digital camera, a GPS, a wireless connection, Bluetooth HSDPA and a modern graphic interface application.

These are the various efforts made by cellular telephone producers in providing continuous innovation in their products to demonstrate technological progress and at the same time positioning the products as a life style icon. Following the introduction of iPhone, there have been many new developments in cellular telephone technology, which also mark the 20-year history of the development of computation. One of these new features is the touch screen technology. This technology is an important phenomenon in the cellular telephone industry.

Interestingly, these products are now available at an increasingly lower price. Compared to the first-generation iPhone, the new generation 3G iPhone is now available at a price that has become increasingly more affordable.

The touch screen technology is certainly not the monopoly of iPhone. Sony Erickson has also introduced its new-generation cellular telephones, G700 and G 900 series; both touch screen organizers. These two series are designed for those who are busy, whether at home or in the office. "Sony Erickson presents the touch screen capacity and an innovative organizer to consumers of a wider range without any compromise in the size or shape of the phone. G700 and G900 have a normal keyboard and they are no bigger than the ordinary cellular telephone," said Djunadi Satrio, head of marketing of Sony Erickson Indonesia.

The touch screen of Sony Erickson is indeed different from that of iPhone, a feature which has overcome the gap between technology and man. It is also this challenge that is met in the products of High Tech Computer Corp., a Taiwanese company that produces the PDA cellular telephone HTC Touch Diamond. The design is small and futuristic.

Although the monitor measures only 2.8 inches (diagonally 7.11 cm) the Touch Diamond has complete features such as a GPS, 3.5 G HSDPA, a 3.3 MP digital camera and a 4 GB digital storage capacity.

The superiority of this LG cellular telephone is its capacity to integrate various up-to-date components such as the latest Qualcomm-made processor, namely the MSM72011A series with 528 MHz computation speed. This processor also contains a GPS processor and a 3.5G chip capable of producing HSDPA at 7.2 Mbps.

Relying on the Windows Mobile 6.1 Professional operational system, Touch Diamond is an attractive part of a PDA cellular telephone set to be used when combined with the TouchFLO 3D that HTC has developed.

The development of this touch-screen technology is its main weapon in the software competition with iPhone, particularly the ease with which you can send an SMS or prepare a document as you can still use a stylus.

In touch screen technology, Nokia has no intention of being left behind. Nokia is reportedly releasing a new model in the European market under the name Nokia XpressMusic 5800. This cellular telephone is already on display in a German online retail shop and belongs to the "coming soon" category along with other Nokia products already introduced earlier, such as E71, 6210 Navigator, 5220 Xpress Music and 6600 Slide.

According to softpedia.com and detik.com, this touch-screen cellular telephone includes a 3.2-inch touch screen with 16 million colors and a high resolution, quad-band GSM and 3G/HSDPA global connectivity, Wi-Fi, GPS, a 3.2 camera with an auto focus, a Bluetooth of 2.0 mm and 3.5 mm audio jack. All these will be inside a casing measuring 111 mm x 52 mm and 14.5 mm and weighing 104 grams.


Nowadays cellular telephones are designed for those who wish to enjoy various facilities in one product. The touch-screen technology will be one of several trends in the next few years, following the increased presence of smart cellular telephones and the PDA cellular telephones. (Burhanuddin Abe)

The Jakarta Post, September, 09, 2008

Thursday, September 04, 2008

Olmeca Ancient Night







TEQUILA belakangan ini digemari partygoers yang memenuhi klub-klub di Jakarta, Surabaya, Bandung dan kota-kota besar lainnya. Mereka yang berjiwa muda selalu ingin menikmati minuman-minuman yang langsung dapat meningkatkan gairah untuk dapat hanyut dalam sebuah party. Bertempat di Mistere Live The Ritz Carlton Kuningan Jakarta, Olmeca Tequila menyelenggarakan party dengan tema Olmeca Ancient Night Party pada 29 Agustus 2008.

Tequila memang sudah dikenal cukup lama sebagai minuman khas Amerika Selatan, dan di Indonesia populer sejak 20-an tahun belakangan, digemari khususnya oleh kaum muda. Olmeca adalah salah satu merek terkemuka, bisa dinikmati dengan langsung ditenggak secara murni atau dengan beberapa variasi cara meminumnya. Biasanya yang berusia di bawah 40 tahun adalah penikmat tequila Olmeca, dan 80 persen adalah kaum pria. Mereka yang menyukai minuman dengan rasa strong, lebih memilih jenis minuman ini. Beberapa kalangan juga menikmati minuman ini setelah diramu menjadi cocktail seperti margarita.

Untuk meramaikan pesta tequila malam itu perancang busana Ivan Gunawan menampilkan koleksi terbaru dan terlihat sejumlah model-model Jakarta membawakan busana-busananya di atas catwalk. Penampilan The Jakcson Twinz feat Absence of Color (AOC) yang membawakan lagu-lagu R&B sangat mendukung keriaan malam itu. Tidak tertinggal On The Deck sederet DJ ternama seperti DJ Delizious Devina, DJ Sammy Djohan, DJ Iman dan DJ Andre Bule. (hb)