Monday, March 29, 2010

CSR focusing on children issues


POOR nutrition in Indonesian children, especially those in remote areas, has always been a problem as it has not been handled properly despite Indonesia being a resource-rich country. If only companies with corporate social responsibility (CSR) programs focusing on children’s nutrition also concentrated on education then the problem could somehow be solved.

It is natural for companies to seek a profit and despite what many may think, becoming involved in activities that help less fortunate children does not translate into less profit. In fact, a number of companies aim to boost their image and thereby their profits by conducting CSR programs. Some companies do not understand this strategy and think that social efforts drastically eat into profits.

Therefore, companies providing social assistance through CSR programs should be commended. One such company is Wafer Tango. On National Nutrition Day on Jan. 25, it sent nutritious food to children in remote and poor areas.

Through its program called “Tango Cares about Indonesian Children’s Nutrition” Wafer Tango focused on Nias regency in Sumatra and Ruteng regency in Southeast Nusa. About 500 children in both areas received food supplements while a large number of patients also received comprehensive care from the company’s feeding center. In Nias, activities were concentrated in three villages, namely Sitolu Banua, Baledano and Sisarahili. “As a nutritious snack, Tango feels obliged to share nutrition with unfortunate Indonesian children that lack nutrition,” said PR manager Yuna Eka Kristina.

Another company is PT Aneka Tambang Tbk (Antam), which also focuses on children, especially street children. This year, the state-owned company will tackle the problem of 4,023 street children in Jakarta.

Antam CSR general director Denny Maulasa said the company chose to focus on street children this year as they had been generally neglected by other companies, plus the program was in line with the company’s CSR plan. “Our Antam CSR programs include community development, the construction of infrastructure, education, health as well as the renovation of Betawi houses,” he explained.

He further said that last year the company built a house for street children called “Rumah Menggapai Masa Depan,” or House of Future Dreams, located on Jl. Kalihara, Pasar Minggu, South Jakarta. Street children are welcome to visit the house or stay there temporarily.

While the house is managed by an NGO, the operational costs are paid by Antam. Denny did not go into detail about the operational costs of the house, where about 50 street children are currently staying. The company is evaluating the management of the house and its benefits so that it can build other such houses in other areas in Jakarta. Antam has allocated Rp 100 billion for its CSR programs, just as it did in 2009.

There are indeed various CSR programs focusing on children’s needs. Some programs focus on education, which is every child’s right. Education is also important because children are considered the seeds of tomorrow and the future generation that will maintain the nation’s existence.

Children are therefore vital to the country and should be helped in education, plus it is their right to live, grow and develop properly. Hence, children must also be protected so that their voices can be heard.

However, in reality millions of Indonesian children live in poor conditions and need help. Many of them have had their rights violated, including the right to receive a proper education as stated in Law No. 23/2002. The circumstances surrounding education in Indonesia are so dire that the government cannot handle the area of education alone.

Therefore, corporations are now getting involved. On top of that, cooperation between related communities is also required to make the programs successful. In short, it has to be integrated cooperation for the sake of stakeholders to benefit Indonesian children on a nationwide level. Such cooperation has been implemented by Indofood, Kalbe Farma, Agung Auto Mall, Bank Niaga together with the Indonesian Children’s Welfare Foundation and supported by the National Education Ministry.

Such cooperation is in line with the Millennium Development Goals, meaning (1) holistic approach, (2) synergic relationship and (3) a multi-stakeholder approach between the government, corporations and civil society. CSR programs that cater to children are not only noble but also contextual on the national as well as international levels as per the Millennium Development Goals. (Burhanuddin Abe)

The Jakarta Post, March 30, 2010

http://www.thejakartapost.com/news/2010/03/30/csr-focusing-children-issues.html

Sunday, March 28, 2010

The Art of Cooking




SIAPA yang tidak suka makan? Inilah kegiatan yang paling disukai semua orang, dan menjadi wartawan mempunyai peluang yang lebih besar untuk mencoba berbagai jenis makanan. Salah satu jenis makanan favorit saya adalah chinese food. Yup, jenis makanan ini tidak pernah membuat bosan, apalagi variasinya banyak sekali.

Ketika ada undangan dari JW Marriot Hotel Jakarta untuk melakukan icip-icip makanan Oriental tersebut, 11 Maret lalu, so pasti, saya tak kuasa saya menolaknya. Gerimis yang mengguyur Ibu Kota sore itu, yang pasti menimbulkan kemacetan di mana-mana, tidak menjadi halangan para undangan – para wartawan (kuliner dan gaya hidup). Tempat memang berubah, yang tadinya di outdoor terpaksa pindah ke ballroom hotel.

Kali ini yang menu yang dicoba adalah hidangan ala Cantonese. Lengkap, mulai dari sup, salad, aneka dim sum, seafood, hingga dessert. Hmmm…

Memang bukan tanpa alasan kalau Chef John Chu dari Pearl Chinese Restaurant menunjukkan kreasi terbarunya, makanan tradisional Cantonese yang gaya penyajiannya modern. Tapi bertepatan dengan hari ke-15 setelah jatuhnya Tahun Baru Cina atau yang dikenal dengan Imlek.

Salah satu hidangan istimewanya adalah Pecking Duck dan Spring Chicken. Bebeknya terbaik didatangkan dari China. Sedangkan pencinta seafood John Chu memanjakankan para tamu dengan Crispy Potato Coated with King Prawn & Wasabi Mayonnaise yang berupa Lobster and Clam with Spicy Ginger Sauce, yaitu perpaduan lobster dan kerang yang dimasak bersama spicy ginger sauce yang pedas, atau King Prawn yang dimasak dan dibalut saus wasabi mayones yang pedas manis.

Para penggemar mi pasti senang dengan hidangan Egg Noodle. Yang tidak biasa, mi telur ini potongannya kecil-kecil tipis menyerupai bihun, teksturnya lembut kenyal dengan topping berupa irisan ayam yang dibalut dengan XO sauce yang khas dan lezat. Kuah hangat dengan pangsit menjadi pelengkap yang pas.

Dim sumnya tidak sangat bervariasi, terdiri dari bakso ikan, siew long pau, crispy prawn roll with katafi and prawn, beserta aneka dim sum lainnya yang disajikan dalam bentuk luc (cute dim sum). Kesemua dim sum ini bisa dinikmati fresh, karena langsung dibuat saat dipesan. Cocok untuk acara Sunday Yumcha.

Hidangan penutup tidak kalah menariknya. Selain aneka jajanan kecil, ada puding kelapa yang tempatnya buka di gelas atau piring, tapi dimasukkan ke dalam kelapa (Bangkok) itu sendiri.

Makan memang tidak sekadar memasukkan makanan ke dalam mulut, tapi ada seninya mulai dari pemilihan bahan, pengolahan, hingga table manner-nya. Chef John Chu, asal Malaysia yang sudah 17 tahun lebih berkecimpung dalam bidang kuliner dan industri hospitality menunjukkan kepiawaiannya dalam the art of cooking. Bon appetite! (Burhanuddin Abe)

http://www.perempuan.com/new/index.php?comp=myday&do=index&id=7&param=MDM6Mjk6MTA6MTE6MDM6NTg%3D

Saturday, March 27, 2010

Gadget and Party



SEBUAH gudang di tepi sungai Chao Praya, Bangkok. Bangunan masif itu biasanya sepi, apalagi kalau malam hari. Tapi 22 Februari 2010 lalu mendadak menjadi arena party. Seorang DJ memainkan musik house yang memecahkan kesunyian, meja cocktail, termasuk wine, digelar. Para tamunya adalah para wartawan yang datang dari negara-negara Asia Tenggara, termasuk Indonesia.

Begitulah cara Nokia menggelar acara yang diberi tajuk “Showcase Nokia 2010”. Ajang tahunan ini memang selalu menjadi buah bibir para gadget freaks, yang beritanya didapat dari tulisan para wartawan telekomunikasi (dan gaya hidup). Berbagai produk baru dipamerkan di ajang bergengsi itu, tapi tahun hanya satu model yang dipamerkan, yakni Nokia N900, smartphone pertama di dunia yang menggunakan Linux Maemo 5 itu. Wilayah SEAP (South East Asia-Pacific)—negara-negara ASEAN plus Australia, Selandia Baru, dan Banglades—menjadi tujuan pemasaran N900 setelah Eropa dan negara besar lainnya.

Tapi yang menarik, selain perkenalan ponsel seri terbaru tersebut, perusahaan asal Finlandia itu memperkenalkan solusi terbaru yang tersedia lewat koleksi perangkat komunikasi terkini dan layanan OVI-nya. “Ponsel saat ini bukan sekadar device, tapi juga harus dibarengi dengan kecanggihan software-nya,” ujar Chris Carr, Vice President Sales Southeast Asia Pacific.

Harus diakui, dunia perponselan selalu berubah sesuai dengan perkembangan zaman. Kalau dulu hanya untuk berhalo-halo, ponsel masa kini harus mempunyai yang mempunyai kemampuan komunikasi data – yang terintegrasi langsung dengan internet. Tidak hanya ponsel hi-end, yang termasuk kategori low-end pun juga demikian. Tidak bisa dimungkiri, kehadiran BlackBerry dan iPhone, dan kini ponsel yang berbasis Android, mengubah peta pasar ponsel dunia.

Produk-produk tersebut di ataslah yang kini mulai menantang Nokia, terutama untuk kategori smartphone-nya. Sementara untuk produk kelas bawahnya, Nokia juga harus bersaing dengan ponsel-ponsel China yang murah meriah.ikasi data – yang terintegrasi langsung dengan internet. Tidak hanya ponsel hi-end, yang termasuk kategori low-end pun juga demikian. Tidak bisa dimungkiri, kehadiran BlackBerry dan iPhone, dan kini ponsel yang berbasis Android, mengubah peta pasar ponsel dunia. 

Memang, Nokia saat ini masih tercatat sebagai pemimpin pasar ponsel di dunia. Tapi inovasi harus terus dilakukan agar tidak tergerus oleh para pesaingnya, bahkan para pendatang baru yang menawarkan sesuatu yang berbeda dari ponsel yang selama ini ada di pasar – baik dari segi gadget (hardware) maupun services dan aplikasi (software)-nya.

“Conecting People” bagi Nokia bukanlah sekadar slogan kosong, tapi merupakan kata kerja, yang terus menerus dinamis dan inovatif. Dan itulah yang dilakukan Nokia pada Showcase 2010 di Bangkok.

Memang, memperkenalkan sesuatu yang baru tidak harus membuat kening berkerut. Itu sebabnya, acara di Warehouse Thai River Marina Bangkok itu menurut saya meninggalkan kesan yang mendalam. Pameran, presentasi, yang dikemas dalam suasana “dugem” membuat “dunia IT” menjadi sesuatu yang fun. 

Dalam suasana yang fun pula, dalam perhelatan yang dihadiri oleh lebih dari 150 media tersebut, Nokia juga membeberkan pengetahuan yang lebih mendalam mengenai Ovi Maps versi barunya, pun dengan latar belakang desain digital sebagai bagian program untuk media selama dua hari. (Burhanuddin Abe)

Thursday, March 25, 2010

Stiff competition among gas stations


COMPETITION among gas stations in 2010 is likely to become tougher. Association of Oil and Gas Businesses (Hiswana) chairman Muhammad Nur Adib said that this year between 300 and 400 new gas stations would be built in the country. “At the same time, gas consumption will only increases by 5 percent annually,” he said.

The gas station business is indeed highly profitable and return of capital takes less than five years. On top of that an owner of a gas station not only acts as an operator but also owns the entire asset, such as the land. However, with increased competition only those providing the best service will survive, because today consumers are quite demanding and critical.

Pertamina still dominates Indonesia’s oil and gas market, with its current number of gas stations totaling 4,509. Gas stations are operated under three systems. First is COCO (company on company operated), which means the oil company, or in this case Pertamina, acts as the operator and agent. Second is CODO (company on dealer operated), meaning Pertamina acts as the operator while the dealer acts as the agent. Third is the DODO (dealer on dealer operated), meaning the dealer acts as the operator and agent.

Indeed, in the near future Pertamina will not be able to monopolize this business because gas shortages will be a golden opportunity for foreign companies to serve consumers better. Foreign companies include Petronas, Shell, Chevron, Gulf, Total and Singapore Petroleum Company Limited. Some of these non-Pertamina companies have gas stations in Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek), Medan and a number of other major cities here.

Although their current sales volume is not high and they are limited when it comes to competing with Pertamina, they are serious international players. The question is whether Pertamina will be able to compete with foreign companies that are well rooted in the gas station business. Will Pertamina be able to maintain its leading position in the future?

Look at neighboring country Malaysia as a comparison, where seven foreign companies have gas stations. Malaysia’s state oil company Petronas learned some lessons from Pertamina some time back and is still able to dominate and lead the Malaysian market.

Meanwhile, for the Indonesia market, Petronas aims to have 200 gas stations operating in 2011. First it will focus on Jabodetabek and then expand to other areas of Java, Sumatra, Kalimantan and the eastern part of Indonesia.

Meanwhile, Total does not want to take a back seat in this business in Indonesia. The French company, which operates in 130 countries, is quite optimistic about the business here. Total Oil Asia Pacific vice president Thierry Pflimlin said the company was confident because each gas station had a different market segment. “Our facilities and other plus points will ensure more customers,” he said during the official opening of one of the company’s gas stations in Jakarta last year.

Total started its gas station business in Indonesia in March 2009. The station in Jakarta was part of Total’s retail network in the Asia Pacific (China, India, the Philippines, Vietnam and Pakistan) totaling 500 outlets. “The gas station business is a long-term investment. We have invested a lot in building this business, while the return may take between eight and 10 years,” explained Pflimlin.

In the meantime, Shell gas stations, managed by PT Shell Indonesia (Shell), were the first foreign gas stations to open in Indonesia in 2005. According to Samuel G. de Guzman, Shell’s general manager of operations and retail sales, the company’s gas stations have shown significant growth, both in the number of gas stations and total transactions. It currently has more than 40 gas stations in the country.

De Guzman said the company has invested more than US$100 million. Shell’s sales increased significantly when the selling price of its Shell Super (Performance 92) was lowered. However, he declined to mention sales figures. It has not been easy for Shell to achieve high sales or increase its sales volume as consumers regard its prices as being high.

However, in the long run, when the government allows foreign players to sell subsidized gas, for instance, then its sales will definitely go up. One Pertamina gas station owner said that foreign companies mostly used the COCO and CODO systems, which means they buy the land, build and seek operators. To become an operator of Petronas, for example, one must pay a fee of Rp 1.25 billion to Rp 1.5 billion.

Generally, foreign companies base their gas station business on CODO and not franchise. Total, for example, is in partnership with a dealer and builds the infrastructure while the dealer operates the gas station. Total has prepared $8.7 million to build gas stations in Indonesia in 2010, including for contracts of locations and construction.

What is obvious now that foreign players are allowed to conduct business here is that Pertamina cannot just sit back and relax as the competition will get tougher and only those that can give the best service will win customers. (Burhanuddin Abe)

The Jakarta Post, March 24, 2010

Tuesday, March 23, 2010

The responsibility of packaged water industry


ARE you aware that the packaged water that you drink causes water sources such as springs and wells to dry up? And that it also damages the environment?

The people of Cidahu and Cicurug villages in Sukabumi regency, West Java, have long complained that the level of water in their areas has decreased, causing paddy fields and wells to dry up. All this is due to excessive exploitation by packaged water companies.

Arif Miharja, a community supervisor from the Institute of Study for Development and Technology (ELSPPAT), said that between 2007 and 2008, one water company acquired Rp 3 billion per month from its packaged water business that sourced 1.5 billion liters of water per month and sold it in plastic cups and bottles.

Under regental regulation No. 22/2006, 10 percent of the water that a company sources from an area should go to the residents of the area. However, that is not the reality, Arif said, according to www.asiacalling.org.

Clean water is an irreplaceable vital requirement. That is the main message of World Water Day on March 22. Unfortunately, today with global warming and barren forests it is difficult to get clean water. Hence, the available alternative is packaged water although the impact on the environment is quite damaging.

The consumption of packaged water, especially in bottles, has increased by about 75 percent in the past decade or so with a total of at least 200 billion liters. Clearly this kind of consumption has impacts on the environment as well as the economic and social aspects of human lives. The increased consumption is also not efficient energy wise.

According to Peter Gleick and Heather Cooley, researchers at Pacific Institute, Oakland, California, in 2007 the consumption of bottled water in the United States reached 33 billion liters, or 110 liters per person, which means consumption absorbed energy equal to 32 to 54 million barrels of oil. So while packaged water companies help fulfill the need for clean water, on the other hand the energy required is too great.

For example, one-third of energy in the US is used to produce packaged water. On top of the irresponsible exploitation of water sources, such as springs, the environmental damage caused is quite serious. That is why a new set of rules is needed for a balanced result.

Indeed, a number of companies are becoming more aware of their social and environmental responsibilities. PT Danone Aqua, for example, through its Aqua Lestari campaign has launched a program called “Go Organic 2010”.

The company will facilitate a community development program toward a socio-economic business village in Karanglo, Polonharjo district, Klaten regency, Central Java, as announced on Feb. 17.

The program involves the Village Association of Farmers (Gapoktan) of Karanglo village and is an innovative social approach that encourages all parties to preserve the environment, especially water sources, as well as empowers the community.

Danone Aqua has helped reforest a national park, planted trees, distributed seedlings, provided access to clean water, mapped land and water irrigation as well as provided training for farmers and their work management to improve community members’ lives.

Danone Aqua’s sustainable development director, Yann Brault, said that last year Aqua received two prestigious awards for environment preservation. The first award was the Wana Lestari (Preserved Forest) Award from the Forestry Ministry for the reforestation of Mount Klabat forest, North Minahasa in North Sulawesi. The second award was a Millennium Development Goals (MDGs) award from the United Nations and Metro TV in the category of environmental preservation for Water Access, Sanitation and Hygiene (WASH).

WASH, which focuses on access to clean water and hygiene, is part of the company’s corporate social responsibility (CSR) program within Aqua Lestari launched by Danone Aqua in 2006. Aqua Lestari is an innovative social and environmental approach of various parties to preserve the environment, especially water sources, and to empower the concerned communities.

Other programs of the company related to environmental preservation include protecting water sources through reforestation, such as the planting of hundreds of thousands of trees on Mount Merapi and in Mount Salak National Park, agro organic forests as well as providing seedlings, assistance in integrated farming, irrigation, providing education and training to farmers and communities and other activities such as the prevention of floods, free medical aid and free circumcisions. All these programs are designed to cater to the communities’ needs and are based on the company’s guide of ISO 26000 on the company’s social responsibility.

One should give the thumbs up for such activities and hope that other companies follow suite, because protecting water resources is the responsibility of all. The scarcity of clean water is a huge challenge not only to be handled by packaged water companies, but by each and every one of us. (Burhanuddin Abe)

The Jakarta Post, March 22, 2010

http://www.thejakartapost.com/news/2010/03/22/the-responsibility-packaged-water-industry.html

Thursday, March 18, 2010

Media cetak bersaing dengan internet


Mampukah media cetak bertahan di Indonesia tanpa bantuan internet

REVOLUSI internet juga mengubah wajah media massa, mereka yang tidak menyesuaikan diri akan terlindas, namun masih juga ada yang berusaha menunggu sebelum masuk ke Internet. "Media terbukti meskipun ada media baru selama berabad-abad tidak ada perubahan. Dulu radio tetap hidup, meski televisi lahir. Media cetak tetap hidup meski televisi lahir. Dulu banyak yang takut, tidak ada perubahan cuma bisnisnya jadi berbeda dan perilaku media berubah," kata Nukman Lutfhie, Direktur Virtual Consulting, sebuah perusahaan konsultan media dan internet di Jakarta.

Tetapi kehadiran internet membuat perubahan yang betul-betul signifikan. "Kalau dengan televisi kita hanya bisa menjangkau wilayah tertentu, misalnya televisi di Indonesia tidak bisa ditonton di negara lain. Sementara dengan internet, arus informasi itu melewati batas-batas tradisional yang selama ini ada." kata Nukman.

Hadirnya internet membuat akses untuk mendapatkan informasi menjadi lebih gampang, dan lebih cepat didapat dibandingkan media lain seperti televisi, radio, dan media cetak. Dicontohkan oleh Nukman, bila setiap hari, dalam 24 jam, mulai dari bangun pagi, sampai tidur, konsumen bisa bersentuhan dengan media seperti menonton televisi, membaca koran, mendengarkan radio, dan mengakses internet. "Dalam penelitian kami, sekarang ini di Indonesia, rata-rata orang menghabiskan waktu 2,3 jam perhari, internet 2 jam, sementara membaca koran hanya 34 menit," tambah Nukman lagi.

Menurut Nukman, sekarang ini walau jumlah penjualan koran di Indonesia tidaklah menurun, tetapi pola baca menjadi berubah. "Pembaca tidak lagi mencari berita-berita utama karena dia sudah tahu bahwa itu kejadian kemarin. Yang dibaca adalah opini, tokoh, sosok. Jadi berita-berita utama tidak lagi dibaca." kata Nukman lagi.

Oleh karena itu, menurut Nukman, media cetak yang tidak memanfaatkan internet sebagai outlet untuk menjual produknya akan tenggelam.

Contoh Jawa Pos
Namun salah satu kelompok media cetak terbesar di Indonesia, Kelompok Jawa Pos masih belum sepenuhnya menggunakan internet. Mereka masih mengandalkan media cetak untuk menjadi sarana bagi pembaca untuk mengetahui perkembangan terbaru setiap hari.

Jawa Pos sudah memiliki situs internet, tetapi berita-berita yang sudah muncul di koran, baru diperbarui di internet mulai jam 9 pagi. Diharapkan ketika itu, koran-koran mereka yang tersebar lewat anak-anak perusahaan dari Aceh sampai ke Papua, sudah berada di tangan pembaca.

Jawa Pos juga tidak memperbarui berita setiap saat, seperti banyak yang dilakukan oleh kelompok lain seperti Kompas, Media Indonesia, dan yang lainnya.

Mengapa mereka memilih kebijakan seperti itu? "Memang di koran lain tidak melakukan apa yang kita lakukan. Kita beranggapan bahwa bisnis kita yang utama adalah koran dan perlu perhatian khusus," kata pemimpin redaksi Jawa Pos, Leak Kustiya.

Tukar format AV
"Kalau koran kita bisa mengukur hingga detail, misalnya biaya peliputan, biaya cetak, biaya peralatan. Dari semua itu, kita kemudian bisa menentukan harga berapa koran yang kita jual," kata Leak.

Sementara bila berita yang diperoleh para wartawan untuk dimuat di internet, menurut Leak Kustiya, Jawa Pos belum bisa menentukan model bisnisnya. "Sekarang ini kita belum mendapatkan gambaran, kita akan mendapatkan apa ketika berita itu kita muat di internet," tambah Kustiya.

Dalam pandangan Jawa Pos, akses berita di internet dimana siapapun yang memiliki sambungan internet dan komputer bisa melakukannya tanpa membayar ini masih tidak sebanding dengan biaya yang dikeluarkan oleh media cetak seperti Jawa Pos untuk mendapatkan berita.

Iklan di internet
Bila Jawa Pos masih bertahan dengan pola media tradisional, sambil menunggu perkembangan pasar, bagaimana dengan media yang hanya muncul di internet saja. Apakah di Indonesia, media seperti ini sudah bisa bertahan secara komersial? Burhanuddin Abe adalah salah seorang penggagas media kuliner Appetite Journey dan penulis untuk situs portal www.perempuan.com. "Ini persoalan waktu saja bagi media yang hanya muncul di internet." kata Abe.

Perkembangan teknologi mulai dari internet sampai ke perangkat pribadi seperti telepon genggam memberikan kemudahan yang tidak pernah terbayangkan sebelumnya. "Di Indonesia, kepemilikan telepon genggam sudah hampir merata di mana-mana. Dalam beberapa tahun terakhir, perubahan format mengakses media terjadi. Dulu orang tidak mengenal Facebook, sekarang banyak orang di kota besar di Indonesia memiliki account Facebook," kata Abe.

Untuk bisa sukses secara komersial, apalagi bagi media massa yang hanya beredar di internet, ketergantungan akan iklan sangat penting. "Sudah ada beberapa media yang membuktikan bahwa mereka bisa sukses di internet. Contoh paling jelas adalah detik.com, yang memang sejak dari awal sudah dibuat khusus untuk internet. Beberapa yang lain juga menyusul walau belum begitu berhasil," katanya.

Dikatakan oleh Burhanuddin Abe, tren pemasangan iklan di media massa di internet membaik dari tahun ke tahun. "Kalau kita perhatikan di biro iklan yang besar dimana salah satu divisi di dalam biro iklan itu disebut new media. Nah divisi ini yang mengurusi pemasangan iklan di internet." katanya.

Masa depan media cetak
Di Amerika Serikat, beberapa media cetak terutama yang terbit regional sudah menghentikan penerbitan cetak mereka, dan mengkonsentrasikan diri sepenuhnya ke Internet. Serikat Penerbit Surat Kabar Indonesia (SPS) juga mulai mengkhawatirkan bahwa hal tersebut di satu saat bisa terjadi di Indonesia dan karenanya bulan September tahun lalu mereka melakukan survei untuk mengetahui media mana yang masih menjadi sumber utama informasi bagi masyarakat Indonesia.

Hasilnya cukup mengejutkan dan menunjukkan bahwa 60 % masih mengandalkan media cetak sebagai sumber informasi utama. Media eletronik, termasuk televisi dan radio masih menduduki peringkat teratas, sebesar 90%, sementara internet di tempat ketiga dengan 34 %. Sementara itu, jumlah media cetak yang terbit di Indonesia meningkat dalam tiga tahun terakhir. Di tahun 2006 terdapat 251 penerbitan, 269 di tahun 2007, dan 290 di tahun 2008.

Tetapi baik Burhan Abe dari Appetite Journey dan Nukman Lufthie dari Virtual Consulting sepakat bahwa media cetak yang tidak berkembang menjadi multi media -yang melibatkan internet- akan tertinggal dan kemudian hilang dari peredaran. "Contoh paling nyata adalah Kompas. Dia adalah koran terbesar, portal internetnya serius sekali, mereka juga punya Kompas TV. Semua harus ke situ, kalau tidak, mereka akan jadi masa lalu." tambah Abe.

Sedangkan menurut Nukman Lutfhie, seharusnya sejak lima tahun lalu, media cetak di Indonesia sudah merambah ke online supaya mereka tidak tertinggal terutama menurut dia guna menarik generasi muda yang sekarang sudah mulai tidak mengenal lagi media cetak sebagai media informasi utama mereka. "Kalau anda tanya remaja sekarang, apakah mereka membaca koran, jawabannya adalah tidak. Apakah mereka punya atau kenal internet, jawabannya ya. Akibatnya mereka tidak pernah akan terbiasa dengan koran cetak. Kalau kemudian koran-koran cetak ini tidak ke online, mereka makin tidak diketahui, dan akhirnya akan mati," katanya.

Serikat Penerbit Surat Kabar SPS berharap bahwa hal tersebut tidak akan terjadi dalam waktu dekat. (Sastra Wijaya, Produser BBC Indonesia)

http://www.bbc.co.uk/indonesia/laporan_khusus/2010/03/100312_mediainternet.shtml


Thursday, March 04, 2010

The unique blending of notebook and mobile phone



THE notebook has enjoyed rapid growth in recent years, and early this year its worldwide sales exceeded that of PCs. Previously, notebooks were predominantly used in business circles as they were unaffordable for the middle income segment. However, along with its technological development, and as numerous manufacturers started producing notebooks, it has gradually become more affordable. Currently, some notebooks carry a price tag of only Rp 4 million.

Today it is not easy to choose a notebook as a wide range of brands and series are available on the market. However, lower-end notebooks also incorporate various useful features. What is certain is that notebooks have become an essential gadget for quite a number of people. Most interesting is the fact that wireless and 3G technology is also available for connection to the Internet.

In a report by the Gartner Group, analysts stated that in the near future content will be accessible anywhere, anytime and with almost any gadget, including PC and mobile phone. While some years back a mobile phone was unsightly and bulky, today it is small and sleek. Its technology has also developed rapidly. So, be prepared for the arrival of the smartbook after the notebook and netbook.

Perhaps in the not too distant future it will be hard to distinguish between a notebook and a mobile phone. Mobile phone manufacturers are enhancing their products to become mini computers, while computer-makers have entered mobile phone territory.

Apple, for example, did not stop its efforts after launching MacBook, but came up with the phenomenal iPhone. Acer, which used to produce only computers, has revolutionized the market with its Android system mobile phone. This smart mobile phone from Acer is called Liquid. At Acer's annual conference in London recently Liquid was mentioned as the first Android 1.6 mobile phone on the market.

Meanwhile, German CPU mobile phone specialist Qualcomm SnapDragon claims on its website that it will manufacture a smartbook with the fastest processor like Google Android or Acer Base Liquid Android F1 Smartphone 765 Mhz.

It adds that the smartbook will operate efficiently at a faster speed than PCs. Nor will the smartbook depend on Windows OS as its operation system, but Qualcomm has not clearly specify the operation system to be used, whether an open source like Linux or another special operation system. The smartbook will have a slim, light and fashionable appearance.

According to Qualcomm, the smartbook will be no thicker than 2 centimeters and weigh less than 1 kilogram. It will have a long lasting battery and can be operated for between eight and 10 hours, and one week in standby mode.

For connectivity, Qualcomm's smartbook will use 4G technology, while a number of cell phone brands are already available in 3.5 G. The smartbook will also have a GPS feature, which has already become a trend for smart phones. It seems Qualcomm's smartbook will be a perfect blend of smartphone and notebook.

Sony Ericsson is also coming up with its own version of the smartbook, called Sony Vaio P or Xperia.

The leading mobile phone maker, Nokia, also has an ambitious plan to launch in the near future the Nokia N900, which is a mini computer and the first smartphone in the world to use Linux Maemo 5. This was stated by Chris Carr, vice president of sales for Southeast Asia Pacific during Nokia Showcase 2010.

He said the target market was Southeast Asia-Pacific countries, meaning ASEAN member nations plus Australia, New Zealand and Bangladesh after the launch in Europe and several major countries. "Nokia N900 will be available in these countries starting March 2010," said Carr at Warehouse Thai River Marina Bangkok, Thailand, on Feb. 22.

N900 has a 3.5 inch touch screen with a QWERTY keyboard, ARM Cortex A8 600 MHz processor, Linux Maemo 5 operation system and a 32 GB internal memory. It has a multitasking capability to open many applications simultaneously. It has a 5 megapixel camera, GPS, HSPA connection and WiFi 802.11 b/g. The Nokia N900 is also the first mobile phone in the world to be equipped with the Firefox Internet browser by Mozilla.

Carr said that the open platform Maemo of N900 gives opportunities to application makers to cooperate with Nokia. He also said that Nokia is committed to entering into such agreements with various developers anywhere in the world, including local manufacturers. Currently, hundreds of applications have been made for the N900 and the number is increasing. The applications are available online at Nokia OVI Store as well as the Maemo developer community.

The latest Nokia Ovi Maps are also featured and cover 74 countries and 46 languages. More than one map is downloaded every second of every day, totaling about 100,000 downloads daily. Ovi Music has similarly impressive statistics. On average, a Comes With Music user downloads 500 songs for free in the first week, which would cost them US$600 with iTunes. The Ovi Music catalogue contains more than 9 million songs.

Since its launch in May 2009, Ovi Store has become the store for wireless makers in the Asia Pacific area. Southeast Asia has become the largest contributor with its 30 percent Ovi Mail users. In the meantime, eight operators in Australia, Indonesia, the Philippines, Singapore and Thailand use Nokia Messaging, push mail and IM services. (Burhanuddin Abe)

The Jakarta Post, March 04, 2010

http://www.thejakartapost.com/news/2010/03/04/the-unique-blending-notebook-and-mobile-phone.html