Thursday, November 22, 2012

Beaujolais Nouveau Festival @ La Piazza, Jakarta



SIAPA yang menyangkal, Prancis adalah negara penghasil wine terkenal di dunia. Beaujolais adalah salah satu wilayah di negara itu sebagai penghasil wine baru (nouveau). Wilayah ini merupakan daerah penghasil wine baru yang bisa langsung dinikmati setelah masa fermentasi. Buah anggur yang diolah menjadi wine dipetik langsung oleh tangan untuk menjaga kesegaran dan rasa otentiknya.

Terletak di kawasan Rhone-Alpes, Beaujolais menghasilkan 12 jenis wine, yang ditetapkan secara resmi AOCS Beaujolais. Selusin wine tersebut merupakan crus terbaik dan grand priciest anggur sekitar, termasuk Fleurie dan Cote de Brouilly. Termasuk Beaujolais dan Beaujolais-Desa, yang digunakan untuk membuat Beaujolais Nouveau.

Beaujolais Nouveau Festival, inilah pesta menikmati wine yang fresh tadi, yang biasa diadakan di wilayah Beaujolais. Proses fermentasinya hanya sekitar 6-8  minggu. Tidak hanya di Prancis sebetulnya, festival ini biasa dilakukan serentak di seluruh dunia setiap hari Kamis minggu ketiga di bulan November.  Itu pula yang terjadi di Multi Puspose Hall, La Piazza, Jakarta, pada hari Kamis, 15 November 2012.

Mengambil replika berbagai nuansa cafe outdoor di Perancis dan beragam dekorasi yang menjadi ikon dari kota Paris, membuat suasana layaknya sebuah perayaan Beaujolais Nouveau Festival di Perancis. Ditambah dengan beragam hiburan yang menghiasi jalannya acara seperti penampilan tarian tradisional Can Can dance, Mime & Magician, Happening Arts, Street Accordion Player, Games, Lucky Draw, dan banyak lagi hiburan menarik lainnya.

Dalam acara yang  menjadi bagian dari rangkaian acara Food & Wine Expo 2012 ini, beragam kuliner khas Perancis pun dihadirkan. Para pengunjung domestik dan mancanegara tampak berbaur dan bersuka cita di acara tersebut.  “Makanan dalam perayaan ini bercita rasa khas Perancis, namun tetap bisa dinikmati oleh lidah orang Indonesia,” ujar Antoine Audran, Executive Chef and Proprietor di Java Bleu.

Beragam kuliner khas Perancis di antaranya Le Bouef (Sauteed beef tenderloin “Stroganoff” with paprika, red onion & sour cream sauce – Basmati Pilaf rice), La Volaille (Whole duck ballotine Confit with red wine sauce with caramelized apple & turnips – Creamed mash potato), La Soupe (Field & forest mushrooms cream soup – Assorted sauteed mushrooms “en persillade” – Black truffle oil – Broiche bread rolls), La Bouillabaisse (Mixed fresh seafood selection – fish fillet, baby squid, prawns – Bouillabaisse broth – Baby potato – Sweet basil & chili oil – Garlic bread – Grated parmesan cheese – Pastis), dan hidangan kuliner lainnya.

Pada malam tersebut, para pengunjung juga akan menikmati suguhan wine Beaujolais Nouveau yang didatangkan secara langsung dari wilayah Beaujolais - Perancis. Selain proses fermentasinya yang unik dan jenis anggur Gamay yang dipakai, Beaujolais ini hanya bisa dinikmati pada bulan November, tepatnya setiap hari Kamis di minggu ketiga yang jatuh pada hari itu.

Le Beaujolais Nouveau est arrive!

Tuesday, November 06, 2012

MALE: What Men Think, What Men Do



SUDAH banyak majalah dengan target pembaca lelaki, yakni majalah berita pada umumnya, majalah otomotif, olahraga, teknologi, dan seterusnya. Tapi majalah yang benar-benar berfokus kepada gaya hidup pria, yang ditujukan kepada nouveaux hommes, bisa dihitung dengan jari.

MALE hadir mengisi ceruk tersebut, memberi alternatif  sebagai majalah hiburan dan gaya hidup pria dewasa (25 – 40 tahun), modern yang eksklusif, terutama bagi kalangan pengusaha dan eksekutif, trend setter dan metroseksual.

MALE memang bukan yang pertama, tapi kami mempunyai diferensiasi yang tidak dimiliki oleh yang lain. Tapi yang pembeda yang paling utama, MALE adalah majalah dengan format digital interaktif yang  bisa dinikmati melalui iPad, tablet yang berbasis Android, dan PC dalam bentuk PDF, yang bisa di-download secara gratis.

Interactive digital magazine adalah format baru di bidang media, dan di Indonesia kami berani mengklaim sebagai salah satu trendsetter. Majalah digital tidak hanya memberikan pengalaman interaktif kepada pembacanya, tapi juga memberikan kesempatan pengiklan untuk menampilkan iklan-iklan kreatif yang tidak mungkin diberikan oleh majalah konservatif (cetak) bahkan online sekalipun.

Di edisi perdana ini Anda bisa menikmati semua yang berkaitan dengan dunia laki-laki, what men think, what men do. Mulai dari gaya hidup, dunia malam, party, kehidupan selebriti, hobi laki-laki, gadget, otomotif, fashion, grooming, tempat gaul yang hip, dan tentu saja…. keindahan wanita!  
Selamat menikmati!

Burhanuddin Abe
Editor in Chief

Interactive Digital Magazine


Digital magazines can win and keep advertisers by creating interactive experiences for readers, not just delivering impressions and clicks.

Sendy Mamahit on MALE
In the past, most media buyers have been understandably skeptical about placing ads in digital magazines. Despite the tens of thousands of digital magazines in circulation, ad campaign success stories were rare. But even during that time of skepticism, through my Ad Sales Blog I discovered that there were some very successful digital magazines that were generating advertising results, revenue, and repeat ad business.

As an active blogger in the market, I interviewed several based in the US and UK, and posted the stories of a few of them. I soon realized they were publishing a fundamentally different kind of digital magazine. Instead of being digital replicas of print magazines, their product was a whole new animal, designed from the start to be digital. I also discovered that they were all operating in similar ways, but it seemed that few of the publishers had ever spoken to one another, because each had “reinvented the wheel” on their own. Did these publishers just get lucky, or had they discovered a successful business model for digital magazine publishing? In an industry devastated by steeply declining print revenues, had these pioneering publishers found a way to reinvent the magazine?


I know that advertisers are smart and skeptical when it comes to testing new advertising media. The fact that these digital magazines had a lot of repeat business was key in getting my attention and motivating me to pursue this project. I had a hunch that there was an important story here, one that needed telling. Having done media research for many years, I knew that there would be ways to document it in a research study, and I determined to do this.

It is important to note here that, by digital “interactive” magazine, I am not referring to the thousands of digital replicas of print publications that are created by transferring content from a print magazine to a digital, page-turning document. Those publications have never achieved widespread acceptance as an advertising platform, or the full potential of their digital form. Instead, I am referring to the next generation of digital magazines, or “interactive” digital magazines, that are designed from the start to be digital and to compete for online readers and advertising.

The success of this study depended on surveying only those digital magazines that were successfully selling advertising. To start, I created a list of every digital publication that appeared, at least superficially, like it might be successful, and found quite a few of them. Then I contacted every one that was located in the US, as well as a few from the UK, and interviewed representatives from over 25 of them. Despite appearances, I did find that many were selling advertising in name only, using ads as “value added” to support other media sales. But, more importantly, I also found a core group of genuine digital magazine success stories. It was these success stories that were surveyed for this study.

Finding funding for this project was not easy in the prevailing skepticism of the time. The fact that I could not predict the findings I was looking for made for some challenging sales visits. Among the dozens of organizations I approached, only two organizations were willing to help fund the basic research necessary to develop digital magazines into a true advertising vehicle. Those two organizations were the interactive publication VIVmag and Nxtbook Media. Without their support, this report would not have been possible.

When the surveys were completed and the answers tabulated, we were all surprised at the results. Not only did we document some solid reasons for the success of the pioneering publishers, but we also documented what we believe is a new online media with higher levels of user engagement than any other online media we measured. In fact, the reader responses were so vibrant, we predict that interactive digital magazines have a bright future as a new media form and as an advertising platform.  (Josh Gordon)

What is an Interactive Digital Magazine?



MOST digital magazines today are simply digital replicas of print magazines. However, interactive digital magazines are an entirely different species. Exactly how different are they? Here’s what Tom Martin, publisher of the interactive digital magazine Winding Road:

“In the process of developing Winding Road, we’ve learned a lot about the huge difference between a true digital magazine and a digitized print magazine. Format, platform, ad model, layout, story assignments, timing, photography, cost structure — I could go on and on, but practically everything is different.”
  1. Interactive magazines are designed to compete for the attention of online readers, not print readers.
  2. Interactive magazines are designed for easy interaction between readers and the magazine, not just for one-way content delivery.
  3. Interactive digital magazines contain ads that readers can interact with.