Wednesday, November 27, 2013

Adpress Press Services and Heart Media to launch WOW Vietnam in March 2014


Singapore, November 27th 2013 – Adpress (Advertising and Press Services Company), based in both Hanoi and Ho Chi Minh City, is set to launch the Vietnamese edition of WOW (World of Watches) in March 2014.

Owned by Heart Media in Singapore, WOW is Singapore’s premier and most widely read luxury watch publication with regional editions in Hong Kong, Malaysia and Indonesia. As part of a licensing agreement between Adpress and Heart Media, Adpress will expand the publication’s reach in Vietnam, serving watch collectors in Vietnam’s major cities with the latest trends and features on the timepieces that they love. WOW Vietnam magazine will be published quarterly and in Vietnamese.

The launch of WOW Vietnam will take place in both Hanoi and Ho Chi Minh City during parties gathering watch collectors and watch lovers in Vietnam as well as the country’s top watch retailers.

Adpress a portfolio of seven titles across Vietnam including the respected female publication Sanhdieu Style and the country’s leading travel magazine Vietnam Traveler.

Ms Vu Ngoc Dung, Group Publisher of Adpress, says, “WOW is Singapore’s original and most prominent watch magazine. Since it first launched in 2001, the magazine has always celebrated the passion of watch collectors and watchmakers alike. ADPRESS Press Services, together with its banking partners, will be distributing WOW Vietnam across the country and will provide credible and substantial reading to the fast growing number of affluent and discerning consumers.”

CEO of Heart Media, Olivier Burlot, adds, “We are thrilled to be associated to Adpress for the launch of WOW Vietnam. Already published in Singapore, Hong Kong, Malaysia and Indonesia, WOW will further strengthen its clout in Asia and conquer new readers. Our commitment to quality and insightful reporting is paying off. Get ready for a strong inaugural issue that will please Vietnam’s new wave of watch collectors and aficionados”.

About Heart Media
Heart Media, the publisher of L’Officiel Singapore, Art Republik, WOW, WOW Jewellery, Men’s Folio, Form, Room, Palace magazines, is committed to publishing market leading magazines and digital media which connect with the region’s affluent and brand-conscious consumers through their chosen lifestyle activities. Heart Media’s titles have established solid reputations in their respective sectors with illustrious track records. Each one has built a strong market presence across Singapore, Malaysia and Indonesia.