Wednesday, November 20, 2013

Martell Contemporary Art Exhibition


From the day that Martell was founded in 1715, it has always had close links to fine arts. On November 18, 2013 untill November 24, 2013, Martell will again present this unforgettable experience for Cognac and fine arts connoisseurs at Kuningan City Mall - Ground Floor, Unit G-11. Jl. Prof. Dr. Satrio, Kav 18 - Jakarta Selatan. This must attend event will start from 6:30 P.M. and will provide the exquisite combinations of Martell Cognac and Fine Arts.

This exhibition, curated by Chandra Johan - Irawan Karseno, attemps to offer a variety of ideas from various sub-culture of art in the contemporary point of view. Enjoy the exquisite masterpieces by Indonesian talented contemporary artists: Nicoline Patricia Malina, Arantxa Adi, Renjani Damais - Arifin, Ipong Purnama Sidhi, Irawan Karseno & S. Teddy, whose innovation, creativity and independence of mind are the attributes that are highly valued and shared by Martell. This special moment will only be completed with Martell Cognac that served for your satisfaction.

This exhibition will also hold a pairing dinner event that combines a classy and equivalent taste with Martell Cognac, in an exclusive presentation on 21 November, 2013 at Potato Head Garage, Jakarta. Fashion designer Arantxa Adi will be closing this pairing dinner with his exquisite fashion show.

“Martell Cognac is very proud to present this contemporary art exhibition once again.  It continues to show its strong commitment, collaboration, and existence in the art community. As the leading Cognac brand in the market, Martell has further elevated the discerning taste and niche lifestyle of its Cognac connoisseurs. A mix of pairing dinner events which we called it ‘Pure Gourmet’ as well as Art and Fashion celebration enhance the important balance of high-end lifestyle,” says Edhi Sumadi, Pernod Ricard Indonesia’s General Manager.


HISTORY OF MARTELL
  • The heritage of Martell dates back to the 18th century, when entrepreneur Jean Martell arrived from his native Jersey and founded the company in 1715, making Martell the oldest of all the major cognac houses.
  • In 1912 Edouard Martell created Martell Cordon Bleu, a timeless classic has become a benchmark for cognac.
  • Since 1715 Martell has produced, exported and marketed fine cognacs around the world, and is recognized for its outstanding quality still today.

THE MARTELL STYLE
Over the centuries Martell has developed a unique know-how, which gives this distinctive Martell style. Martell’s signature style is that it is an original cognac with a light and floral character. Martell’s characteristics are elegance, smoothness and finesse.  But when you then look further into its history you also discover Martell has a distinctive, smooth, rounded and well balanced taste as a result of three very important aspects in its production:
  • Its unique blend – Martell uses only the very best eaux-de-vie from the four finest growth areas of the Appellation d’Origine Controlee (AOC) in the Charente region – Grande Champagne, Petite Champagne, Fins Bois and Borderies. Martell has always favored the predominance of eaux-de-vie from the Borderies, the smallest and most exclusive growth area, which give Martell cognacs their unique style combining smoothness and mellowness with a floral bouquet.
  • Its unique distillation process – Martell’s distillation method is very specific. Martell controls every stage of the cognac production process and incorporates a double distillation of clear wines, (omitting their heavy lees) to keep with the style of elegance and finesse.
  • Its unique ageing process – Martell uses fine-grained Tronçais-type oak wood for its casks, made by craftsmen barrel-makers, which give fine, light mellow Martell cognacs with their incomparable elegance.

HOW MARTELL IS MADE
Ageing. The maturation of the eaux-de-vie is determined by the number of the years they aged in oak casks.Oak casks develop the eaux-de-vie qualities.  The evaporation of the alcohol is a necessary part of natural ageing process.  It is called "the angel's share".
Blending. The Cellar Master judiciously selects eaux-de-vie from different vintages and the four best growth areas to recreate time after time the same cognac quality and grade.            

Marriage. After the blending, the cognac returns to big wooden tanks for up to six months where the flavours will marry and integrate before being bottled.