Catering to the Next Generation of
Travelers, Aloft Seoul Gangnam is Set to Amp up the Social Scene in the Chic
District of Gangnam
Aloft
Hotels, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), announced
the opening of Aloft Seoul Gangnam, bringing its passion for live music,
vibrant design-led initiatives, and innovative new technology to the chic and
bustling district of Gangnam in southern Seoul, South Korea, October 1st,
2014. Owned by renowned energy distribution & real estate development
company, Daeshin Investment & Development Co., Ltd., the hotel offers a
vibrant destination in the hip and buzzing area.
“Since
the Aloft brand’s global debut in 2005, we’ve seen incredible growth momentum
in some of the most exciting destinations around the world,” said Brian
McGuinness, Global Brand Leader, Starwood’s Specialty Select Brands. “With its
emphasis on design and tech-savvy features all at an affordable price point,
Aloft Gangnam is right at home amidst the buzz and energy of Seoul’s liveliest
district.”
Aloft
Seoul Gangnam features 188 urban-inspired guest rooms, including four suites,
with many of the brand’s signature features including ultra-comfortable
signature platform beds with plush bedding, walk-in showers with custom
amenities by Bliss® Spa, complimentary bottled water, and signature coffee. In
addition, each room combines innovative business and entertainment equipment
such as plug-n-play docking stations that link tablets, laptops, or music
devices to the room’s 42” LCD TV and also complimentary internet access.
“The
opening of Aloft Seoul Gangnam underscores an important milestone for the
growth of the brand in Asia Pacific,” said Lothar Pehl, Senior Vice President,
Operations and Global Initiatives and Regional Vice President, Thailand,
Cambodia and Vietnam; and Japan, Korea and Guam, Starwood Hotels & Resorts.
“Even as one of the newest Starwood brands, Aloft has already increasingly
stood out in the traditional select service segment of the hotel industry for
its unique positioning, appealing to the next generation of travelers.”
Aloft
Seoul Gangnam will offer 64 square meters of tech-inspired meeting space,
including three versatile meeting rooms that can comfortably seat up to 48
people in a theater-style setting. Aloft Seoul Gangnam also offers aa number of
spaces for guests to mix and mingle, work, or simply relax - including the
brand’s signature 24-hour grab-and-go beverage area, Re:fuel by Aloft℠; Nook, the
hotel’s signature all-day dining restaurant serving buffet breakfast and
diverse international selections from an á la carte menu; and the well-equipped
Re:chargeSM fitness centre. Guests can also catch emerging music acts at the W
XYZ ®bar, where music, cocktails, and fun flow freely.
“We
are proud to partner with Starwood Hotel & Resorts, a global leader in the
hospitality industry to debut the Aloft brand in Seoul. We believe that there
are boundless possibilities arising from the synergy of the brand and the
district,” said Jinwoo Shin, CEO of Daeshin Investment & Development Co.,
Ltd. “Designed for a new breed of global traveler, Aloft’s forward-thinking programming
will be a hit in Gangnam, complementing the area’s many dynamic offerings.”
Located
on Yeongdong-daero, one of Gangnam’s major thoroughfares, Aloft Seoul Gangnam
is 11 kilometers from Seoul’s city center, and 50 kilometers from Incheon
International Airport. The hotel allows for easy access to the COEX Convention
and Exhibition Center, as well as the office district in Samsung-dong. It is
also a great base for exploring Seoul’s rich culture and history, including
UNESCO Heritage treasures; engaging in luxury retail therapy at a shopping area
styled as the Beverly Hills of Seoul; and pursuing endless pulsating nightlife.
Aloft
Seoul Gangnam is testament to the Aloft brand’s growing momentum in Asia
Pacific, as well as Starwood’s robust expansion in the region. There are
currently 15 operating Aloft hotels in Asia Pacific, with another 17 in the
pipeline. Starwood has maintained its presence in South Korea for over 20 years
and with the Aloft brand, currently houses four of the nine Starwood brands, including
Westin, Sheraton, and W Hotel brands.
Opening Specials
To
celebrate its official opening, Aloft Seoul Gangnam is offering a special
package for a one night’s stay in the Chic Room, at the rate of KRW170,000+
till end November 2014; and KRW150,000+ from December 2014 to March 2015. Rates
include breakfast for one at Nook restaurant, complimentary access to
Re:chargeSM fitness center, and special SPG Double Points for Starwood
Preferred Guest® members. To make reservations, please contact +82 2 510 9700
or rsvn@aloftseoulgangnam.com.
For
more information, please visit www.alofthotels.com/seoulgangam
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