Thursday, June 04, 2015

Agoda.com Study Reveals Travelers Prefer Online Sources for Travel Information


Agoda.com, one of Asia’s leading hotel booking sites and part of Nasdaq-listed Priceline Group (Nasdaq:PCLN), announced today the results of its most recent Travel Smarts survey, which shows travelers trust online forums and blogs most when making travel plans.

The survey, conducted in April and May 2015, asked over 5,500 Agoda.com customers from all over the world which sources they found most reliable when making travel plans. Online forums were the most popular, with 34% of respondents choosing them.

Blogs and independent websites came in second with 28% of the vote.  Online sources combined, which includes forums, blogs and travel apps, took 71% of the vote.

“It’s no surprise that more and more travelers trust online sources the most. When travelers turn to internet resources, they benefit from the combined knowledge and experience of countless other travelers, and can also target their research to suit their particular needs in a way they never could before,” says John Brown, COO of Agoda.com.

Most Reliable Source of Travel Information
Online forums                               34%
Blogs and independent websites    28%
Advice from locals                        13%
Printed guidebooks                       12%
Travel apps                                    9%
Other                                            4%

Only 12% of respondents selected guidebooks.

As for sharing information with others after they’ve traveled, 79% of respondents said they posted reviews, commented on blogs or posted on social media about their travel experiences (respondents were only allowed to select one choice).

Do You Share Your Travel Experiences Online?
No                                                        21%
Yes, I post reviews                                 38%
Yes, I post on social media                     25%
Yes, I comment on blogs or forums         16%

To connect with Agoda.com and learn about special deals and promotions on hotels worldwide, like us on Facebook or follow us on Google+, Instagram, or Pinterest. 

About Agoda Company Pte Ltd
Agoda Company Pte Ltd (Agoda.com) is a leading Asia-based, online accommodation reservations company, which specializes in securing the lowest discount accommodation prices. Agoda.com is part of The Priceline Group (Nasdaq:PCLN). Agoda.com's network includes more than 600,000 hotels and other accommodation properties worldwide. The multinational staff of more than 1,700 professionals, located throughout the world, provides a first-rate reservation service that uniquely combines local knowledge and local connections to provide the best accommodation deals to both business and leisure travelers.

A member of the Pacific Asia Travel Association (PATA), Agoda.com's aim is to promote travel by making it more affordable and more accessible to more people. AGODA® is a registered trademark of AGIP LLC, used under license by Agoda Company Pte. Ltd. 

1 comment:

  1. Interesting to know! Thank you for sharing mas Abe, much appreciated.

    ReplyDelete