Airline chooses Christian Lacroix
and Omorovicza for stylish new amenity kits for its world-leading first class
guest experience
Etihad
Airways has revealed its new First Class amenity kits, designed in partnership
with two leading brands from the worlds of fashion and beauty: internationally
renowned fashion designer Christian Lacroix, and pioneering Hungarian skincare
brand, Omorovicza.
The
attractive new bags will initially be introduced on the airline's Airbus A380
flights between Abu Dhabi and London, New York, Sydney, Melbourne and Mumbai,
and then fleet-wide in early 2017.
Calum
Laming, Etihad Airways Vice President Guest Experience, said: "The new
kits perfectly balance fashion and style with beauty and wellbeing. By forging
partnerships with these two innovative lifestyle brands, we are once again able
to demonstrate Etihad Airways' continuous commitment to First Class travel, and
to providing unparalleled experiences at every phase of our guest’s journey
with us.”
With
a reputation for attention to detail and a meticulous approach to design, the
Christian Lacroix brand complements the elegance and flair synonymous with
Etihad Airways’ First Class service. Both the male and female embossed bags
come in two rich colours, plum for ladies and grey for men. A second phase
will see new kits in burgundy for ladies and black for men.
There
are two varieties for both male and female guests – featuring a wash bag and
convertible flat case for men, and debossed fold over bags for ladies. The stylish
ladies bag is designed to be used as a chic clutch, whilst the men’s bag can be
used buttoned down as a wash bag or, when opened flat, as storage for tablet
devices such as iPads.
Nicolas
Topiol, Chief Executive Officer of Christian Lacroix, said: "We are very
proud to be partnering with Etihad Airways for its First Class amenity bags.
Etihad Airways' position as a leading global airline is a wonderful complement
to the House of Christian Lacroix.”
The
bags contain four anti-ageing and rejuvenating items by Omorovicza, hand-picked
from the brand’s ‘Gold’ collection. The anti-inflammatory gold in the luxurious
creams, serums, oils and scrubs heals micro-damage and strengthens mature skin,
and also achieves maximum efficacy with only pure ingredients and no harmful
agents.
The
inflight essential products include a perfecting lip balm that soothes and
nourishes dehydrated lips; a facial moisturiser with cooling gel-cream that
absorbs instantly and provides long-lasting hydration; a nourishing, lightly
scented hand treatment; and a refreshing cleansing wipe.
Four
Omorovicza items will be available in the First Class guest washrooms: a Queen
of Hungary face mist: a hydrating and energising mist that refreshes the skin
and stimulates the senses; a fragrant and refreshing face and hand wash to
cleanse and hydrate the skin without stripping it of its natural oils; and a
nourishing, lightly scented hand lotion.
Stephen
de Heinrich de Omorovicza, Founder and Chief Executive Officer of
Omorovicza, said: “We are very proud
that Etihad Airways has selected Omorovicza products for its new First Class
amenities, and we look forward to forging a strong and successful collaboration
with an airline for which we have the utmost admiration, and whose vision we
respect and appreciate.”
Other
comfort items included are ear plugs, a comb, a care pack (consisting of cotton
pads, ear buds and an emery board), a dental pack, a sleep pack (with
comfortable socks and eyeshades), and a relax pack (with pillow mist and pulse
point oil). The offering for men also includes a shaving kit.
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