Thursday, September 01, 2016

Four Points By Sheraton Accelerates Growth In Indonesia, Now with the Strongest Footprint across Southeast Asia




POINT 1: Four Points by Sheraton, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announces the accelerated growth of the brand in Indonesia, with the recent opening of Four Points by Sheraton Jakarta, Thamrin. Since the brand debut in July 2015 with the opening of Four Points by Sheraton Bali, Kuta, Four Points by Sheraton has tremendously expanded its footprint in Indonesia in just over a year, with six operating hotels across dynamic cities now and another three set to open within the next two years. 

POINT2: “We are proud of  the immense growth Four Points by Sheraton across Asia Pacific and especially in Indonesia in recent times,” said Vincent Ong, Senior Director, Brand Management,  Starwood Hotels & ResortsAsia Pacific. “Indonesia features our strongest footprint of the Four Points brand across Southeast Asia and we are confident that with its uncomplicated and honest brand positioning–offering guests exactly what they need while on the road – the demand will continue to accelerate.” 


POINT3: Built for the modern, everyday traveler, Four Points by Sheraton is well positioned to meet the increasing demands for mid-market accommodations. Across the key destinations in Indonesia - Jakarta, Surabaya, Bandung, Makassar and two in Bali (Kuta and Seminyak), all guests can expect consistent, authentic experiences in a relaxed atmosphere at a prime location. From essentials like fast and free Wi Fi throughout the hotel, to the brand’s iconic Best Brews program where guests can always enjoy crisp local craft beer, Four Points is designed for the smart, independent traveler seeking honest service and a great travel experience. 

POINT4: Globally, Four Pointsby Sheraton is on track to expands portfolio of rooms by nearly 60% in the next five years with new hotels strategically located in nearly every corner of the globe. Today, the brand has 50 operating hotels across Asia Pacific and more than 70 in the pipeline. In Indonesia alone, Four Points by Sheraton will open three more hotels by 2018, in Manado, Bintan Lagoi Bay and another one in Bali, Ubud. 


About Four Points 
Four  Points hotels in more than 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. Each hotel offers a familiar place with an authentic sense of the local, and friendly genuine service where guests can relax and unwind, watch local sports, and enjoy the brand’s Best Brews and BBQ program. To learn more, visit www.spg.com. 

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