Tuesday, November 06, 2012

What is an Interactive Digital Magazine?

MOST digital magazines today are simply digital replicas of print magazines. However, interactive digital magazines are an entirely different species. Exactly how different are they? Here’s what Tom Martin, publisher of the interactive digital magazine Winding Road:

“In the process of developing Winding Road, we’ve learned a lot about the huge difference between a true digital magazine and a digitized print magazine. Format, platform, ad model, layout, story assignments, timing, photography, cost structure — I could go on and on, but practically everything is different.”
  1. Interactive magazines are designed to compete for the attention of online readers, not print readers.
  2. Interactive magazines are designed for easy interaction between readers and the magazine, not just for one-way content delivery.
  3. Interactive digital magazines contain ads that readers can interact with.

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