- Sheraton Shantou Hotel is the 100th Sheraton Hotel in Asia Pacific and one of nearly 30 New Starwood Hotels Opening in the Region by Year End
- Propulsive Growth in Asia Pacific is moving the Iconic Sheraton Brand Closer to its Goal of Opening its 500th Hotel Worldwide in 2016
SHANTOU,
CHINA - November 4, 2013 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE:
HOT), today announced its iconic Sheraton brand has reached the 100th hotel
milestone in Asia Pacific with the opening of Sheraton Shantou Hotel in China.
Owned by Logan Group, Sheraton Shantou Hotel is one of nearly 30 new hotels in
Asia Pacific this year, highlighting the brand’s remarkable growth trajectory
in this rapidly developing region. Other recent openings include Sheraton
Shenyang South City Hotel in China and Sheraton Hua Hin Pranburi Villas in
Thailand.
“Sheraton
has enjoyed phenomenal success in Asia Pacific where it has helped meet the
tremendous demand for high-caliber lodging generated by the rising middle
class,” said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts.
“Sheraton Hotels in China will account for nearly one third of the new hotels
opening this year in Asia Pacific, but we are also picking up momentum in many
other countries across the region such as India, Thailand and South Korea. The
Sheraton brand’s success in these fast-growing economies has helped lengthen
Starwood’s lead as the largest operator of high-end hotels in Asia Pacific.”
Sheraton
boasts more than 100 hotels in operation and over 50 in the development
pipeline in Asia Pacific, which is both its second-largest and fastest growing
market. The Sheraton brand’s propulsive
growth across Asia Pacific is moving the brand closer to its target of opening
its 500th hotel worldwide in 2016.
“We
are thrilled to celebrate the 100th Sheraton hotel milestone in Asia Pacific,
where demand for the world-renowned brand is surging, driven by the region’s
robust economic growth and rapid infrastructure development,” said Stephen Ho,
President, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. “This
milestone provides a platform for Sheraton to underscore its success in
connecting with guests in the region, while reinforcing the brand’s positioning
as ‘the world’s gathering place.’”
Sheraton
is currently the largest global hotel brand in China, which accounts for more
than half of the Sheraton hotels currently in operation in Asia Pacific. Sheraton
Shantou Hotel marks the 60th Sheraton hotel in China, where the brand has 40
hotels in the pipeline. Boasting more than 170 cities with populations of over
one million, China continues to represent immense potential for the further
development of the Sheraton brand.
“Starwood
was the first global hotel operator to enter China in 1985 with Sheraton Great
Wall, and we continue to build on this legacy in what is, by far, our fastest
growing and most dynamic travel market within Asia Pacific,” said Qian Jin,
President, Greater China, Starwood Hotels & Resorts Worldwide, Inc. “By
leveraging our first-mover advantage, Sheraton has paved an early foothold for
expansion in China, and we are confident that we can carry the brand to a whole
new level.”
Already
established in China’s major cities, Sheraton is focused on extending its
footprint in second and third-tiered cities. The opening of Sheraton Shantou
Hotel exemplifies such growth. Located on the eastern coast of Guangdong
province, Shantou is a prefecture-level city with a population of over five
million. It is also a strategic seaport and one of China’s Five Special
Economic Zones.
On
Chanping Road, Sheraton Shantou Hotel is in the heart of Shantou’s Central
Business District, walking distance to government offices and the Convention
and Exhibition Center. Railway and bus terminals are conveniently situated
within five kilometers from the hotel. About 40 kilometers away, Jieyang
Chaoshan International Airport offers flights to major cities in China, as well
as to the regional aviation hubs of Singapore and Bangkok.
“Shantou
is the birthplace of Logan Group. Today we are proud to have partnered with
Starwood Hotels & Resorts on this outstanding property, the Sheraton
Shantou Hotel, as we pay tribute to our hometown. We hope that with this
dynamic partnership, we will be able to contribute to the economic and urban
development of Shantou,” said Mr. Ji Hai Peng, President of Logan Group.
Sheraton
Shantou Hotel features 306 well-appointed guestrooms, as well as 24 suites with
views of the South China Sea. Rooms are equipped with all the brand’s signature
amenities and services including the plush Sheraton Sweet Sleeper™ Bed,
rainforest shower, ergonomic work area, High Speed Internet Access, and LCD flat
panel television. The heart of the lobby is the Link@SheratonSM experienced
with Microsoft®, – a relaxed space with complimentary wireless broadband where
guests can socialize and connect with friends, both old and new. Additional
facilities include a well-equipped gym offering the brand's revolutionary
health and fitness program, Sheraton® Fitness by Core Performance™, an outdoor
swimming pool, and Shine Spa for Sheraton™. Sheraton Shantou Hotel also offers
three distinctive dining venues, a Sheraton Club Lounge, and 1,800-square
meters of versatile, state-of-the-art function space. The hotel’s paperless
check-in/out service for all guests promotes greater efficiency and
environmental sustainability.
Sheraton
Shantou Hotel offers a special opening package starting from RMB598 net for a
one-night’s stay in a Superior Room, including a buffet breakfast and free
high-speed internet access, valid until January 30, 2014. SPG members will
receive double Starpoints® as part of the package. SPG members will also enjoy
a 15% discount at Feast and the Lobby Lounge until December 31, 2013. They will
earn triple Starpoints® for hosting events in the hotel from now until March
31, 2014.
