This world is but a canvas to our imagination.
Indonesia’s
lauded new hotel group, Artotel Indonesia, will open a rooftop bar at its
Thamrin property Oct. 17. In the jammed crazed capital with its high-rises and
notorious traffic, Bart offers an air of luxury, a seventh floor rooftop
sanctuary mixing lively atmosphere, hospitality and panoramic views of the
leafy residential district of Menteng and the glass and marble corridor of
Jalan Thamrin and beyond.
“Seven
floors above street level is distance enough to forget about the snarl of
traffic below,” said hotel general manager, Daniel Sunu Prasetyo. “The clubby
and industrial fashioned interior is a refuge for the weary office manager, a
casual perch to enjoy a sip and a bite with friends and coworkers and
appreciate the stillness that elevation provides.”
The
owners had BART in the planning since the hotel opened in October, 2013, a
concept that mixes modern art and accommodation positioned as stylish boutique,
a property that is considered mid-range affordable boutique with a central
location that attracts a balance of international tourists and local business
people.
“We
planned to open the hotel first and focus on the essentials of comfortable
accommodation, hospitality and art events while running almost a consistent 90%
occupancy since opening,” said Artotel Indonesia CEO, Erastus Radjimin. “’Bar
at the rooftop or, BART, was a project we put on hold until our first year
anniversary was behind us and that time is now.”
As
part of its anniversary celebration on Oct. 17, BART will be the press venue
for seven Indonesian artists and their “Art for Everyone” exhibition held at
the hotel’s Mezzanine gallery through to Dec. 1 2014.
BART
features an eight-person VIP room with AC although general manager Daniel Sunu
Prasetyo says the overhead fans and rooftop breeze make for a comfortable
setting and with plenty of cover for up to 100 people in the event of rain.
Editor
in chief of Jakarta-based Destinasian magazine, Chris Hill says: “Rooftop bars
are increasing in popularity as people come to appreciate the vertical respite
they offer from life at ground level, not to mention views that are
intoxicating in their own right. From Singapore’s Sands Skypark to New York
City’s Ink48 and Aer at the Four Seasons Hotel Mumbai, having a drink high in
the sky is just more fun.”
About Artotel Jakarta - Thamrin
Artotel
is a play on the words “art” and “hotel”. Art refers to the contemporary
art-influenced design of the lobby, public areas and hotel rooms. These designs
are created by local artists as part of Artotel's efforts to directly support
and promote Indonesian contemporary art.
"Art
isn't just a decorative accent here, but is rather part of a totality that
delivers a distinctive experience for guests. Along with its artistic emphasis,
Artotel is committed to providing quality accommodation in terms of service as
well as product, such as the ”Art Bedding Collection” which is designed to
pamper guests, and the exclusive Artotel Amenities in each studio room. This
Art concept has inspired Artotel's preparations for the design concept,
character, and all applications and functionality, down to preparing our
business activities as a whole," said Christine Radjimin – Chairman
Artotel Indonesia. “The lobby of Artotel Jakarta-Thamrin isn't just a lobby as
it is in a typical hotel, but also functions as a Rotation Gallery, creating an
atmosphere and experiences that change monthly for guests.”
As
an art inspired design hotel, Artotel targets smart travellers looking for
strategically located accommodations with quality facilities in which they can
experience the unique "ARTmosphere" at an affordable price.
”.....usually
art hotels in this world just have a vacant room hung with many paintings (or artwork)
and call themselves art hotel. At Artotel, we don't just hang up paintings (or
any artwork), rather we integrate the art itself as part of the overall hotel
concept and design. We hope that our hotel guests will have a lasting
experience and impressions while staying at Artotel, from the check-in to the
check out process. At Artotel, we believe and are committed to our core values
namely Creativity, Artistic, Simple and Efficient,” said Erastus Radjimin – CEO
Artotel Indonesia.
Artotel Thamrin has 107 Studios (rooms), 1 Restaurant & Bar under the brand RoCA (Restaurant of Contemporary ART), 2 meeting rooms with capacity for 10 – 200 pax, an Art Gallery, Business Center and a Roof Top Bar.
About Artotel Indonesia
Artotel
Indonesia is a Hotel Management company that focuses on hotels with art
inspired design, led by young business professionals with experience in
property, the hotel industry, design & branding, sales and marketing. Artotel
Indonesia has two properties in operation in 2013, namely Artotel Surabaya opened on July 7, 2012 and Artotel Jakarta-Thamrin
which launched on 17 October 2013. Going forward, Artotel Indonesia will expand
to other cities such as Artotel Bandung (2015) and Artotel Bali-Sanur (2015),
each showcasing a unique hotel concept.
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