Mobile usage has grown at an amazing rate in a relatively short time frame; it is one the single fastest growing industry’s on our planet today. A recent report by ZenithOptimedia predicts that mobile will leapfrog radio, magazines and outdoor to become the world’s fourth-largest medium. The report also states that mobile advertising is growing six times faster than conventional desktop advertising and by 2016 is forecast to represent 28% of internet expenditure.
Mobile is a platform that your business simply has to be a part of, think about it, what is the most common communication implement we always have to hand? What is the first thing we reach for to answer a query or provide information? No prizes for the answer, we all know mobile and tablet growth has been of the supersonic variety in the last few years. The younger generation has never experienced life without a smartphone and they are our future. That is why the basis of today’s blog will be the essential mobile marketing trends you; and your business need to know.
Location based marketing
“Targeting consumers with relevant products to purchase while they are in the location will make mobile marketing more relevant and less intrusive, changing the way mobile marketing is executed,” says Stacey Tozer, marketing director, MappedIn.
“As we move into 2014, real-time location based marketing will become a more important marketing strategy,” agrees Atri Chatterjee, CMO, Act-On Software, a provider of cloud-based integrated marketing automation software.