Mobile
usage has grown at an amazing rate in a relatively short time frame; it is one
the single fastest growing industry’s on our planet today. A recent report by
ZenithOptimedia predicts that mobile will leapfrog radio, magazines and outdoor
to become the world’s fourth-largest medium. The report also states that mobile
advertising is growing six times faster than conventional desktop advertising
and by 2016 is forecast to represent 28% of internet expenditure.
Mobile
is a platform that your business simply has to be a part of, think about it,
what is the most common communication implement we always have to hand? What is
the first thing we reach for to answer a query or provide information? No
prizes for the answer, we all know mobile and tablet growth has been of the
supersonic variety in the last few years. The younger generation has never
experienced life without a smartphone and they are our future. That is why the
basis of today’s blog will be the essential mobile marketing trends you; and
your business need to know.
Location based marketing
“Targeting
consumers with relevant products to purchase while they are in the location
will make mobile marketing more relevant and less intrusive, changing the way
mobile marketing is executed,” says Stacey Tozer, marketing director, MappedIn.
“As
we move into 2014, real-time location based marketing will become a more
important marketing strategy,” agrees Atri Chatterjee, CMO, Act-On Software, a
provider of cloud-based integrated marketing automation software.
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