Tuesday, April 14, 2015

Songkran Pomelo Summer Specials @ Mango Tree Bistrobar Plaza Senayan

Pomelo Salad
Jakarta more than any other Asian city had embraced the bistro concept and was ripe for more Mango Tree Bistrobars, Mango Tree Worldwide Managing Director Trevor MacKenzie said in the Indonesian capital, April 9, 2015. 

Mango Tree launched its first Bistrobar in Jakarta's Plaza Senayan 18 months ago, and the concept had been embraced by Jakarta's affluent and aspirational younger generation.

Mr MacKenzie said the 'Songkran Pomelo Summer Specials and Daily Deals' promotion had been conceived for Mango Tree Bistrobar Plaza Senayan to say 'thank you' to the brand's loyal fans and regulars while drumming up some additional brand awareness and word-of-mouth.

Deep Fried Tom Yum Chicken Wings
“Songkran is almost upon us in Thailand,” Mr MacKenzie said. “It's a time dedicated to 'sanuk' or the Thai love of having fun. So we wanted to come up with a promotion that would capture this fun spirit and also offer good value and some compelling reasons to dine and drink at Mango Tree Bistrobar.

Mango Tree Bistrobar is the group's second-tier brand, based on a Parisian bistro concept, which means quick, tasty and hearty fare, a good wine list and innovative cocktails mixed by experienced mixologists.

The Mango Tree Bistrobar concept was in response to the specific demands of the burgeoning younger, upwardly mobile crowd – giving them a hip place to hang out and be seen while enjoying quality cocktails, food and music. 

“Younger people in Asia Pacific are having the one social drink now, which they didn’t do previously,” said Mr MacKenzie. “ But they are increasingly discerning. Especially right here in Jakarta, where a staggering 50 percent of the population is under 30 years of age.

“Mango Tree Bistrobar delivers is exactly what they want. The Bistrobar brand is ideal for Jakarta because there is a genuine appreciation of quality cocktails delivered by outstanding mixologists and a desire to also tap good music in a cool environment that attracts a young crowd with spending power.”

Penang Curry with BBQ Duck & Lychee
Mango Tree is on a roll globally, with the recent successful launch of the Bangkok signature Mango Tree on the River as the group's flagship, rave reviews for Mango Tree DC, the first US venture in the national capital's swanky CityCentreDC lifestyle hub, while new additions include Mango Tree Restaurant Mumbai, just opened two weeks ago, Mango Tree Copenhagen this month, and Mango Tree Qingdao in May. Mango Tree Pop-up Restaurant will also open during Milan Expo, Italy, in May with markets from Barcelona to Sydney also in Mango Tree's sights.

Mango Tree Worldwide now has a portfolio of more than 70 restaurants, bistrobars and cafes in 15 countries spread across Asia, the Middle East and the United States through its Mango Tree, MangoTree Bistrobar, Mango Tree Café, Mango Chili, COCA restaurant and COCA Café brands. It will expand its portfolio to more than 80 restaurants and cafes this year.

The group’s prime locations include Hong Kong, London, Dubai, Tokyo, Jakarta, Manila, Mumbai and Washington. It forecasts global turnover of more than US$100 million within two years.

“We have been able to achieve so much because we have always aligned ourselves with the right partners, who understood we have a unique concept that is not just about great food – it’s also about adding value to the dining experience through a combination of décor, presentation and tabletop architecture,” Pitaya said.

Mango Tree BistroBar Plaza Senayan co-owner Margerry Muliadi said she was delighted to see the Bistrobar concept thrive and for the partnership to have stood the test of time. It was her pleasure to offer the specials and daily deals to diners.

She said the relationship with Mango Tree stretched back more than 20 years, with COCA Restaurants as their first venture together. One of the key shareholders was also an owner of Mango Tree London, the first Mango Tree outside Bangkok, and more recent addition Mango Tree Harrods.

Spaghetti Green Curry Chicken
About The Mango Tree Group
The Mango Tree group is a dynamic, innovative and fast-growing company that has a vision to bring authentic Thai cuisine with a creative twist to the world, and to plant a Mango Tree in every major world city. At the vanguard of the global Thai food explosion, the Mango Tree group comprises the Mango Tree, Mango Tree Bistro and Mango Tree Cafe brands, as well as Coca, the contemporary steamboat suki concept. The group's heritage dates back to 1957, when Khun Srichai Phanphensophon opened the first Coca restaurant in Surawong, launching the suki trend in Thailand.

The pioneering spirit continued when the group's CEO and celebrity chef Pitaya Phanphensophon, Srichai's son, opened the first Mango Tree restaurant in the heart of Silom in 1994. Today, the group operates more than 70 restaurants and cafes in 15 countries in Asia, the Middle East, and the USA. Part cultural ambassador and part culinary innovator, Mango Tree has charted a course to become the premier global Thai cuisine brand, delivering quality Thai cuisine, stylish design, and intuitive service that always exceeds diners' expectations.

Spicy BBQ Duck Salad Cucumber & Watermelon
Songkran Pomelo Summer Specials
  1. The 'Songkran Pomelo Summer Specials', offer a choice of dishes from Rp120,000.
  2. Shrimp Pomelo Salad
  3. Spaghetti With Green Curry Chicken, or
  4. Curry With BBQ Duck Breast and Lychee With Rice
  5. Deep Fried Banana
Thai Mocktails
Last Wishes (fresh watermelon, sugar, lime juice, mint leaves)
Kiwi Colada (Kiwi fruit, coconut cream, pineapple, sugar)
Kiwi Julep (Kiwi junk. Mint leaves, lime juice, kiwi syrup)

Songkran Sizzling Set Lunch Promo A to D for Rp55,000, Rp25,000 by adding can get Mocktail.

Tom Yum Seafood Fried Rice
Songkran Pomelo Summer Daily Deals

Monday: Tom Yum soup Rp65,000,  now only Rp55,000. Two cocktails for just Rp100,000, - ++

Tuesday: Deep-Fried Chicken Wings Tom Yum Rp42,000, now only Rp32,000. Two cocktails for just Rp100,000.

Wednesday: Spaghetti Aglio Olio Pasta With Seafood Rp59,000, now only Rp48,000. By purchasing a bottle of wine / wine, get a plate of cherries, cheese and pineapple.

Thursday: Glass Noodle Salad Rp. 55.000, now only Rp44,000. Two cocktails for just Rp100,000.

Friday: Deep-Fried Shrimp Wonton Rp54,000, now only Rp44,000. Buy one drink alcoholic/liqueur, get one free.

Saturday: Grilled Beef Neck Rp69,000, now only Rp55,000. By purchasing a bottle of wine/wine, get a plate of cherries, cheese and pineapple.

Sunday: By showing tickets to watch, you get a 20% discount on food and drink mocktails. Buy one drink alcoholic/liqueur, get one free.

Buy Dessert Get 50% Discount on Beverage and by purchasing three San Miguel Beers for just Rp100,000.

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