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| Facade |
Red
Planet Hotels continues to expand its fast-growing value hotel chain with the
opening of the 201-room Red Planet Surawong hotel in the Thai capital, Bangkok.
The
Red Planet Surawong, Bangkok hotel is the group's 26th hotel in Asia and fifth
in Thailand. Red Planet also owns hotels in the Philippines (ten), Indonesia
(seven), and Japan (four).
This
latest addition features significant improvements to room design, including a
full working desk and fridge. The lobby features Apple computers to complement
Red Planet's signature free high-speed Wi-Fi, which is offered on unlimited
devices throughout all of the company's hotels.
Red Planet Hotels Chief
Executive Officer, Tim Hansing, said the latest addition to the company's
portfolio would take the number of rooms it operates in the region to 4,118,
and that "there is robust scope to double this number in the coming
years".
"It
is quite clear since we launched our new brand in July that we have given the
value hotel sector the significant shake-up it needed to raise standards and
service in this sector of the market. In the rush by developers to cater to the
five-star end of the market this sector has, sadly, been left behind at times,
and we are changing this," Mr Hansing said.
"In addition, we always
offer a clean and well-serviced stay and have developed a 'best in class'
product for the value sector in Thailand, the Philippines, Indonesia, and
Japan.
"Over
70% of our guests are under 30 years old and require a different experience
from the usual stuffy and boring hotels. Half of our brand experience is
online. We have found that the innovative In-Stay Mode of our app is
particularly popular and transforms the experience of staying in our
hotels."
Red
Planet Hotels launched its redefined value hotel brand with a mission to apply
a cutting-edge technology suite to the room booking process and to unveil its
category-leading in-stay mode for guests' mobile devices.
Mr
Hansing further added that Red Planet would soon be making additional
announcements in regards to the expansion of the brand in its existing markets
and in new countries.
The
company's Remembered loyalty programme is also expanding to offer a wide range
of discounts and benefits, whilst the Red Planet Referred affiliate programme
now allows anyone promoting its online widget to earn commissions on every
booking generated.
Red
Planet also has a partnership with Uniqlo to provide staff uniforms.
These
elements, combined with the company's technological and hotel design
enhancements, add flair to a hotel sector in Asia that has long-suffered from
scant attention to detail.
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| The Room |
About Red Planet Hotels
Red
Planet Hotels, founded in 2010, is a privately-owned regional hotel company
focused on Asia's expanding value hotel sector. The company owns and operates
26 hotels (24 under the Red Planet brand) in Indonesia (7), Japan (4), the
Philippines (10), and Thailand (5) for a total of 4,118 rooms, growing its portfolio
through the acquisition of existing hotels and development of new hotels. Red
Planet's robust and scalable technology platform provides both advanced
reservation software and local attraction guides for customers, ensuring a fast
and efficient booking process. Red Planet comprises a stylish value hotel
offering, with all of its properties centrally located and featuring high-speed
Wi-Fi. Red Planet's companies based in Jakarta (Red Planet Indonesia - PSKT:IJ)
and Tokyo (Red Planet Japan - 3350:JP) are listed on the Indonesian and
Japanese stock exchanges, respectively.
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