Indonesia’s Hidden Gem Is the New Luxury for Travelers in Search of Activity-Driven Experiences, Unregulated Freedom, and Unlimited Fun
|Mamole Tree House|
The recognition acknowledges the changing travel habits of today’s consumer who seeks a new type of luxury: experiential in scope, activity-driven, cultural, philanthropic, and with attention to the details that encourage guests to discover the very best adventure, immersion, and fun.
“Hospitality-centric luxury has changed,” said Nihiwatu owner Chris Burch. “It is more than just the finer touches. It has evolved to a custom itinerary, a personal journey, unexpected experiences, and a curiosity for the unknown. We have been extremely fortunate to exceed everything we set out to deliver with the Nihiwatu concept.”
The Millennial traveler has accelerated this approach. Having grown up in a world of technology where travel is easier than in previous generations, they are taking full advantage to travel the globe in search of new experiences according to the WYSE Travel Confederation New Horizons Study.
“This is a proud moment for Nihiwatu, the people of Sumba and Indonesia. We have stretched our imaginations beyond the common perception of paradise and created a destination of geographic opulence and unregulated freedom that allows guests to thrive at the edge of wildness,” added Nihiwatu Managing Partner James McBride. “From the wellness of yoga high above the trees to hiking with water buffalo, it is at once serene and unexpectedly thrilling.”
Re-imagined and re-opened in 2015, Nihiwatu has quickly captivated travelers from all corners of the world. On the remote island of Sumba in southeastern Indonesia—the size of the state of Massachusetts and only a 50-minute flight from Bali—the once cult surf destination with it’s own popular, private wave was acquired by Burch in association with hotelier James McBride in 2012 and developed into a culturally immersive enclave of equal parts active adventure and endless indulgence, in an exotic and authentic setting. Amongit’s unique and idyllic features:
- A three-villa tree house atop a cliff overlooking the Indian Ocean
- A day-long spa safari with endless spa treatments, private balés, and healthy, bush-cooked meals
- Over 33 villas, each with it’s own plunge pool, indoor-outdoor entertaining, and views of Nihi Beach
- Island exploration that includes hidden waterfalls, scenic views of farmed rice paddies, local villages and artisans, freshly harvested coconuts, and picnic lunches
- World-class surfing on it’s famous wave, Occy’s Left
- Oceanic adventures including deep sea fishing, snorkeling, and spearfishing with trained pros
- A professional equestrian center for sunset beach rides, mountain excursions, and horsemanship
|Puncak Villa at Sunset|
Nihiwatu is enthusiastically planning expansion of the brand to further realize opportunities grounded in its doctrine, “The Edge of Wildness.” Soon, the expansion of Nihi Resorts will include the current model of a luxury resort that emphasizes ultimate services and endless experiences; and the addition of a larger, less expensive format that the millennial traveler can enjoy on a similar, more cost-efficient level.
“The location is hyper critical for the growth of Nihi,” said Burch. “We will only advance the brand in very special ways so that guests discover something truly extraordinary. It is an experience like no other, and we are committed to keeping it that way.”
For more information, visit www.nihi.comand @nihiwatu on Facebook and Instagram.