Indonesia’s Hidden Gem Is the New Luxury for Travelers in Search of
Activity-Driven Experiences, Unregulated Freedom, and Unlimited Fun
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Mamole Tree House |
The recognition acknowledges the
changing travel habits of today’s consumer who seeks a new type of luxury: experiential
in scope, activity-driven, cultural, philanthropic, and with attention to the
details that encourage guests to discover the very best adventure, immersion,
and fun.
“Hospitality-centric luxury has
changed,” said Nihiwatu owner Chris Burch. “It is more than just the finer
touches. It has evolved to a custom itinerary, a personal journey, unexpected
experiences, and a curiosity for the unknown. We have been extremely fortunate
to exceed everything we set out to deliver with the Nihiwatu concept.”
The Millennial traveler has
accelerated this approach. Having grown up in a world of technology where
travel is easier than in previous generations, they are taking full advantage
to travel the globe in search of new experiences according to the WYSE Travel
Confederation New Horizons Study.
“This is a proud moment for
Nihiwatu, the people of Sumba and Indonesia. We have stretched our imaginations
beyond the common perception of paradise and created a destination of
geographic opulence and unregulated freedom that allows guests to thrive at the
edge of wildness,” added Nihiwatu Managing Partner James McBride. “From the
wellness of yoga high above the trees to hiking with water buffalo, it is at
once serene and unexpectedly thrilling.”
Re-imagined and re-opened in
2015, Nihiwatu has quickly captivated travelers from all corners of the world.
On the remote island of Sumba in southeastern Indonesia—the size of the state
of Massachusetts and only a 50-minute flight from Bali—the once cult surf
destination with it’s own popular, private wave was acquired by Burch in
association with hotelier James McBride in 2012 and developed into a culturally
immersive enclave of equal parts active adventure and endless indulgence, in an
exotic and authentic setting. Amongit’s unique and idyllic features:
- A three-villa tree house atop a cliff overlooking the Indian Ocean
- A day-long spa safari with endless spa treatments, private balés, and healthy, bush-cooked meals
- Over 33 villas, each with it’s own plunge pool, indoor-outdoor entertaining, and views of Nihi Beach
- Island exploration that includes hidden waterfalls, scenic views of farmed rice paddies, local villages and artisans, freshly harvested coconuts, and picnic lunches
- World-class surfing on it’s famous wave, Occy’s Left
- Oceanic adventures including deep sea fishing, snorkeling, and spearfishing with trained pros
- A professional equestrian center for sunset beach rides, mountain excursions, and horsemanship
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Puncak Villa at Sunset |
Nihiwatu is enthusiastically
planning expansion of the brand to further realize opportunities grounded in
its doctrine, “The Edge of Wildness.” Soon, the expansion of Nihi Resorts will
include the current model of a luxury resort that emphasizes ultimate services
and endless experiences; and the addition of a larger, less expensive format
that the millennial traveler can enjoy on a similar, more cost-efficient level.
“The location is hyper critical
for the growth of Nihi,” said Burch. “We will only advance the brand in very
special ways so that guests discover something truly extraordinary. It is an
experience like no other, and we are committed to keeping it that way.”
For more information, visit www.nihi.comand @nihiwatu on Facebook and
Instagram.
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