Friday, November 04, 2016

Préférence Hotels Introduces New Website for Extensive Brand Presentation & Ease of Booking Experience

Préférence Hotels, a label for the upscale boutique & charm hotel segment by TAUZIA Hotel Management, is expected to run 9 hotels with no less than 562 guestrooms by the year of 2021.

The first property, Maison Aurelia in Sanur, Bali - by Préférence Hotels has just been opened last month.

To ensure guests will have the utmost seamless experience browsing online, a major step is taken to rejuvenate the label’s hosting website as well as the individual property sites.

“With the steady increase of digital penetration amongst travelers, as well as learning from market insight that our product is very well accepted by international as much as domestic guests, we needed to boost our brand representation to attract prospective customers from the get-go – and a refreshed website was the ultimate solution,” said Irene Janti, Chief Brands & Marketing Officer – TAUZIA Hotel Management.

This new website provides more in-depth information that can be used as guides especially for first-time customers who are not yet familiar with TAUZIA brands.

Special sections for Destination Guide, Special Offers, My TAUZIA Privilege Loyalty Program, Upcoming Hotels, Dining Experience, Gallery and many more are available instantly.

Be the first to check out & follow @preferencehotels now to stay abreast with the latest updates!

An upscale discreet luxury label with a unique array of hotels selected for their authentic charm, originality and dedication to exemplary service. Set in intimate surroundings, the label offers refined, unorthodox design and décor that provide the right canvas for unforgettable stay. A total of 9 hotels with 562 guestrooms will be operating by 2021. For more information, please visit or @preferencehotels

Established in 2001, TAUZIA Hotel Management is a network of 111 hotels in operation & development under the brands of WorldHotels – a master franchise in luxury segment, Preference Hotels – a label for a collection of charm hotels, HARRIS Hotels – midscale hotels featuring healthy lifestyle concept, YELLO Hotels – the netizen’s new economic hotels & POP! Hotels – eco-friendly hotel for smart travelers in budget segment. Along with hotel management services, TAUZIA provides Estate Management & consulting services with a vision to build a blend of culture in management style and product management as well as services while promoting cultural diversity in the hospitality business. Find out more at @tauziahotels and

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