Sunday, July 06, 2014

The Éclair as Part of Brand-Wide Reinvention of the Classic French Treat

Signature Éclairs at Le Méridien Bali Jimbaran Unlocks Local Flavours for an Elevated Guest Experience

Le Méridien Hotels & Resorts announced the launch of its first-ever global éclair programme, Le Méridien Éclair, in partnership with award-winning pastry chef and new LM100 member, Johnny Iuzzini.  As part of the brand’s newest culinary programme, Le Méridien Bali Jimbaran will offer guests the opportunity to indulge in a variety of modern twists on the chic Parisian pastry, with the resort’s French-born executive chef, Hugo Thiebaut, at the helm. Le Méridien Bali Jimbaran will offer three signature flavours – coffee, chocolate and vanilla – as well as unique creations inspired by Indonesia and its seasonal ingredients.

“We are thrilled to present the sweet French treats loved by many, the Éclairs. This mouth-watering treat infused with local-inspired flavours are made available at WaLa and is a delightful companion for the sweet-toothed to go with a cup of coffee or tea”, said Hugo Thiebaut the Executive Chef of Le Méridien Bali Jimbaran

Throughout the months of June and July guests of Le Méridien Hotels & Resorts will also be encouraged to upload and share their experiences on social media using #LMeclairs. 

Le Méridien hotels around the world will continue to feature a variety of destination-inspired éclairs, offering guests an authentic taste of the local cuisine and culture, from the Maple Bacon Éclair and Texas Honey Pecan Éclair at Le Méridien Dallas by the Galleria to the Dulce de Leche Éclair, infused with coconut, from Le Méridien Panama. Le Méridien Bali Jimbaran will feature the Pandan Mangosteen Éclair and Raspberry & Rosella Flower Éclair.

WaLa at Le Méridien Bali Jimbaran serves an array of Éclairs daily at only IDR 35,000++ per piece (subject to 21% government tax and service charge). Get 30% discount after 6 p.m.

Johnny Iuzzini and ‘The Éclair Diaries’
Through Le Méridien’s unique culinary collaboration, Chef Iuzzini will create eight signature éclair recipes exclusively for Le Méridien Hotels & Resorts over the next 12 months, inspired by his global tour of select Le Méridien destinations. 

The Le Méridien Éclair programme comes on the heels of the brand’s recent announcement of a new global partnership with French Bossa Nova collective Nouvelle Vague, who has curated a 24-hour soundtrack for Le Méridien hotels around the world, as well as a new global beverage programme, Le Méridien Sparkling, inspired by the European aperitif culture.  Together, these programmes elevate the guest experience via the brand’s signature Hub experience, encouraging visitors to unlock their destination through coordinates, culture and cuisine.

Launched in 2011, the signature Le Méridien Hub™ re-interprets the traditional hotel lobby into a social gathering place, building on the brand’s award-winning Arrival experience and coffee culture. Le Méridien arrival consists of four elements: large-scale artwork in high impact areas; sensory experience, illustrated through the LM01 signature scent, sound and use of light; UNLOCK ART™ programme, featuring artist designed key card collections that offer access to Le Méridien affiliated contemporary cultural centers in the destination; and a 24-hour soundtrack, now curated by Nouvelle Vague. Each Hub also features a Master Barista, a recently launched initiative to meet the growing demands of coffee lovers at every Le Méridien hotel worldwide. Master Baristas lead coffee-related initiatives at each hotel, serve as a coffee cultural ambassador, and maintain knowledge of current coffee trends within the destination.