Standard Chartered Bank (Stanchart) issues the Business Platinum Card and SCB Visa Black Platinum. This year the bank, will focus on this particular segment. This British bank has about 250,000 local credit cardholders, and over half of them are holders of gold and platinum cards. “Every year we grow by an average of 40 percent. However, we will focus on the premium segment,” said Yongkie Cendana, Stanchart credit card business manager.
The growing number of wealthy people has also led to the emergence of wealth managers, for whom wealthy people are prospective clients. Wealth management is a bank product especially designed for those who have a lot of money but do not know how to make it work for them. To this end, wealth managers provide an array of personalized services.
Wealth management is not new in the banking sector. However, in Indonesia wealth managers are still very small in number. No doubt wealth management will become more popular and more in demand in future. Surely, a product designed for the premium class may be likened to a delicious cake, not only for the banks, which are very much eager to taste it, but also for the middle to upper class. (Burhan Abe)
The Jakarta Post, June 17, 2008
