One of Indonesia’s most recognized names in homegrown
lodging and hospitality, the Aryaduta Hotel Group, is currently undergoing a
robust brand transformation that includes aligning with celebrated Indonesian
artists and celebrities as its brand consultants.
As part of its new corporate rebranding mission, the group
will open smartly designed properties with integrated leisure facilities and
breakthrough food concepts, commence extensive renovations amongst its current
properties all while adding a second tier hotel brand.
“Back in the early 90s Aryaduta was a name associated with
innovative dining concepts and it’s now time to reestablish that recognition
and we found an ideal collaborator with local chef, Rinrin Marinka,” said Rob
Cunningham, Group Director of Food & Beverage at Aryaduta Hotels Indonesia.
Known amongst Indonesians as “Marinka,” the talented chef, restaurateur, Master Chef judge and host of Asian Food Channel’s Wonderful Indonesia Flavors, will design a signature menu of contemporary Indonesian dishes unveiled quarterly at Aryaduta Hotels throughout Indonesia. Her first menu launch event will be held Feb. 23-24 at Aryaduta Jakarta.
Born in Jakarta, Rinrin got her start in the culinary world
at a young age, relocating to Australia to complete a French Cuisine &
Patisserie degree from the Sydney campus of Le Cordon Bleu. Once she returned
to Indonesia, Rinrin soon realized the Indonesia culinary world was a great
story waiting to be told, and presented, to wider audiences.
“I push myself to cook uncompromising and authentic
Indonesian dishes yet with a degree of finesse and an artistic French style of
plating,” says Marinka. “There can be an engaging masquerade to good cooking
and that’s where the fun comes in.”
Rob Cunningham says the tie up with Marinka is one that
neatly matches Aryaduta’s vision as a dedicated patron to classic-modern
Indonesian cuisine. “We see Indonesian gastronomy protected but also in
transition, much like the position Thai food was at a few decades ago and it’s
our desire to support the practice or art of choosing, cooking, and eating
great Indonesian food.”
Since 1976, Aryaduta Hotels, the Indonesian-based
hospitality arm of Lippo Group, has been a name synonymous with classic
Indonesian hospitality, providing authentic experiences and excellent service
standards at its nine distinct hotels in eight cities throughout the Indonesian
archipelago.
The recognized hotel group is today managed by a global team
of hospitality professionals committed to revitalizing the Aryaduta brand and
taking its Indonesian blend of hospitality beyond its borders for a planned
regional expansion.
In 2017, the group will furthermore launch its second hotel
brand, Dali by Aryaduta, as well as contemporary dining concepts with brand
traits developed in conjunction with celebrated Indonesian artists and
designers.
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