One of Indonesia’s most recognized names in homegrown lodging and hospitality, the Aryaduta Hotel Group, is currently undergoing a robust brand transformation that includes aligning with celebrated Indonesian artists and celebrities as its brand consultants.
As part of its new corporate rebranding mission, the group will open smartly designed properties with integrated leisure facilities and breakthrough food concepts, commence extensive renovations amongst its current properties all while adding a second tier hotel brand.
“Back in the early 90s Aryaduta was a name associated with innovative dining concepts and it’s now time to reestablish that recognition and we found an ideal collaborator with local chef, Rinrin Marinka,” said Rob Cunningham, Group Director of Food & Beverage at Aryaduta Hotels Indonesia.
Known amongst Indonesians as “Marinka,” the talented chef, restaurateur, Master Chef judge and host of Asian Food Channel’s Wonderful Indonesia Flavors, will design a signature menu of contemporary Indonesian dishes unveiled quarterly at Aryaduta Hotels throughout Indonesia. Her first menu launch event will be held Feb. 23-24 at Aryaduta Jakarta.
Born in Jakarta, Rinrin got her start in the culinary world at a young age, relocating to Australia to complete a French Cuisine & Patisserie degree from the Sydney campus of Le Cordon Bleu. Once she returned to Indonesia, Rinrin soon realized the Indonesia culinary world was a great story waiting to be told, and presented, to wider audiences.
“I push myself to cook uncompromising and authentic Indonesian dishes yet with a degree of finesse and an artistic French style of plating,” says Marinka. “There can be an engaging masquerade to good cooking and that’s where the fun comes in.”
Rob Cunningham says the tie up with Marinka is one that neatly matches Aryaduta’s vision as a dedicated patron to classic-modern Indonesian cuisine. “We see Indonesian gastronomy protected but also in transition, much like the position Thai food was at a few decades ago and it’s our desire to support the practice or art of choosing, cooking, and eating great Indonesian food.”
Since 1976, Aryaduta Hotels, the Indonesian-based hospitality arm of Lippo Group, has been a name synonymous with classic Indonesian hospitality, providing authentic experiences and excellent service standards at its nine distinct hotels in eight cities throughout the Indonesian archipelago.
The recognized hotel group is today managed by a global team of hospitality professionals committed to revitalizing the Aryaduta brand and taking its Indonesian blend of hospitality beyond its borders for a planned regional expansion.
In 2017, the group will furthermore launch its second hotel brand, Dali by Aryaduta, as well as contemporary dining concepts with brand traits developed in conjunction with celebrated Indonesian artists and designers.