Jaipur Rugs, an icon in the realm of handmade rugs, proudly unveils its flagship showroom in Singapore, introducing the brand’s Indian heritage to the vibrant heart of Asia. This marks a monumental step for the brand, celebrated for its fusion of traditional Indian craftsmanship and modern design, as it continues to expand globally, offering its luxurious, artisanal creations to a wider audience across Asia and beyond.
A Legacy Built on Craftsmanship, Heritage, and Social Impact
Established in 1978 by Nand Kishore Chaudhary, Jaipur Rugs has evolved from modest beginnings—starting with two looms and nine artisans—into India’s largest handmade rug manufacturer, now serving over 60 countries worldwide.
The brand celebrates its accomplishments to weave together the talents of over 40,000 artisans from rural communities, offering them sustainable livelihoods and empowering marginalized groups – especially women who remarkably make up eighty-five percent of its demographic of expert weavers – establishing a distinctive model of social entrepreneurship within the design realm.
The brand prides itself on combining ancient rug-making techniques with modern design sensibilities, showcasing craftsmanship passed down over generations. Each rug undergoes a meticulous process involving 180 skilled hands, embodying a 2,500-year-old weaving tradition that is both ethical and sustainable and by upholding these values, Jaipur Rugs has not only become a symbol of luxury but also a pioneer in the ethical production of handmade carpets, resonating with design-conscious consumers and collectors alike.
The Singapore Showroom: A Celebration of Craftsmanship and Culture
Set within a charming traditional chinese shophouse on the iconic Amoy Street in Singapore, a location reflective of its vibrant tapestry of culture and history, guests will gain valuable insights into Jaipur Rugs’ creative process and the foundational values of the brand: Empathy, Simplicity, Integrity, Shared Wisdom, and Humility; all while witnessing the exquisite craftsmanship of Jaipur Rugs firsthand, exploring the diverse collections and discovering the inspiring stories of the artisans.
Featuring a striking entrance adorned in Jaipur pink—a colour that symbolises hospitality both for the brand and the city of Jaipur, the store also showcases fluted panels inspired by Chand Baori, the renowned step wells of Jaipur, creating a captivating connection to the region’s rich heritage. The rugs have been creatively incorporated as finishing details on columns, countertops, and benches, adding a distinctive touch to the design where the newly launched flagship showroom blends cultural influences in a truly remarkable way.
The store proudly presents a curated selection specifically tailored for the local and regional audience, including a dedicated section for its flatweave collection, showcasing exquisite designs crafted from jute, sisal, and wool. Additionally, visitors can explore a stunning array of modern and abstract hand-knotted rugs, featuring beautiful gradients, embossed lines in the softest silk, and designs that evoke the elegance of Chinese ink strokes.
The Manchaha Collection: A Vision Beyond Carpets
Beyond its business, Jaipur Rugs is deeply committed to its social impact initiatives. Through the Jaipur Rugs Foundation, the brand offers training and education to its artisans, improving their livelihoods and creating a ripple effect of economic empowerment in India’s rural regions.
