About Le Méridien Hotels & Resorts
Le Méridien, the Paris-born hotel brand currently represented by nearly 100 properties in more than 40 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYS: HOT) in November 2005. With more than 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provided a strong international complement to Starwood’s then primarily North American holdings at the time of purchase.
Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation as well as redefining its brand strategy. Through creation of the LM100 artist community, Le Méridien has transformed numerous guest touch points, thus bringing unique, interactive and curated experiences to its guests.
Plans call for dynamic expansion of Le Méridien Hotels and Resorts within the next five years, concentrating on markets in Asia-Pacific and the Americas.
Le Méridien recently opened new hotels in Bali, Atlanta, Dallas, Istanbul, Oran (Algeria), Arlington (Virginia, USA), and Coimbatore (India), and will open in the next 12 months in Chicago, Zhengzhou (China), Mahabaleshwar (India), Ho Chi Minh City (Vietnam), Cairo (Egypt), Qingdao (China), Dhaka (Bangladesh), Tampa (Florida, USA) and Columbus (Ohio, USA).
This study is based on a survey conducted by STUDYLOGIC LLC via telephone of 7,455 coffee drinkers from 6 different countries: the United States, Dubai, China, France, German, and India. This summary report is based on the responses of all 7,455 respondents from all six countries.
45% of the respondents were male and 55% were female. Summary charts showing the breakdown of age, the frequency of coffee drinking, the frequency of travel, and the frequency of social media access are included at the end of this summary report.
The survey consisted of twenty-seven questions including identifiers. Interviews were conducted between July 10th and July 25th, 2013. The survey averaged 25 minutes in length and contains a margin of error of +/-3%.