BEAUTIFUL, flawless skin and an attractive, sculpted figure is every woman’s dream and the drive to achieve that cover girl look is so high that it is not surprising numerous beauty clinics have cropped up in Jakarta and other major cities in Indonesia.
Such beauty clinics are becoming more specialized and exclusive, with some specializing in slimming, skin care, hair care, dental care and even ozone therapy. The target is obviously the platinum segment who have the means to indulge in such treatments.
Slimming programs used to be targeted at women, with beauty being equated with being trim and slim. Clinics that offer body fat reduction programs have also emerged, such as Impressions Body Care Center and Metta Natural Slimming, for example.
But today, especially after the birth of the metrosexual generation, or macho men that love to dress up and look their best, beauty clinics are no longer the monopoly of women. Don’t be surprised when you come across an ad specially targeted toward the executive male that goes like this: “A fat tummy is not only an ugly sight, but obesity causes various health problems.”
Treatments on offer are not limited to weight loss programs as some clinics offer a total treatment that includes detoxification. Some include lymphatic drainage, ultrasound and so on all of which are effective in helping solve men’s health problems.
Then there are the facial treatments that make the skin clean, smooth and bright, not to mention the facelift to remove wrinkles, eye bags and excessive fat or skin under the chin. “Ordinary facial treatment is not sufficient for me, so every three months I get laser treatment to remove black dots from my face,” said one TV star that is often described by the media as a metrosexual male.
Meanwhile a business woman with an office in South Jakarta admitted that she has botox injections every six months so that her face appears fresh and glowing. “Well, although I am not that old but I think prevention is better,” said the 37-year-old mother of three.
She also said that she regularly has acupuncture treatment to stay slim “I care about my body a lot. It’s not only for my health, but also the aesthetic aspect,” she emphasized.
Indeed those who are concerned about their health and appearance — and they are many — are the main target of such exclusive and specialized clinics in Jakarta and other major cities in Indonesia. Therefore the total service is now called anti-aging treatment.
Anti-aging as a branch of medicine was first introduced in 1993 by the American Academy of Anti-Aging Medicine (A4M) chaired by Dr. Robert Goldman, MD, PhD. And since then numerous doctors and scientists have been attracted to this new medical science.
