Wine for Asia 2011: Lucrative & Palatable

WORLD’S wine industry is counting Asia with the phenomenal increase in wine consumption that has built lucrative markets in the region.

With the world supply of premium wine outstripping demand, and the custom of wine drinking is rapidly gaining ground in Asian countries, many wine exporters are eyeing to establish new markets in Asia. In Indonesia, the trend has the tendency to increase with more and more people discovering the pleasure of drinking wine.

To give the world a better understanding of Asian markets, Wine For Asia (WFA) returns for its ninth annual event featuring 370 exhibitors from 23 countries and 10 country pavilions.

Scheduled to take place on 27-28 October 2011 at Suntec Singapore, the esteemed WFA 2011 will present as many as 3,000 trade professionals from Singapore, Malaysia, Indonesia, Vietnam, Thailand, the Philippines, Laos, India, China, Hong Kong and more. 

WFA 2011 is organised by MP International and Wine Resources and will house over 5,000 sqm exhibition showcasing a broad array of wines from Australia, Chile, France, Georgia, Germany, Italy, Japan, Portugal, Singapore and Spain. The event is expected to attract more than 4,000 visitors worldwide.

“The two-day event truly provides opportunities to meet reputable distributors from Asia while building network with high wine society members,” Malcolm Tham, programme director of WFA, says. “It’s one way to facilitate the drive to boost the wine business for wine trade.”

In addition to showcasing myriad collections of variety wines from across the world, the event will hold programs such as Bordeaux and Italian wine master classes by wine experts such as Antonio Borco and Louis Radman. The wine master classes will feature wines from France, Australia, Chile, Spain, Portugal, New Zealand, South Africa, Greece and Germany.

There will also be product launch of Italian wines and F&B industry forum by FBMA Singapore. The forum presents eminent industry players to share their experience while taking participants into an insight of F&B industry outlook.

Among the interesting highlights at WFA 2011 is Wine Style Asia Award (WSAA). First launched in 2004, WSAA has gained much recognition. “And this year event will present 500 entries from overseas wineries and local importers and distributors. WSAA will confer the awards at a high-profile gala dinner,” Tham adds.

An elite panel of distinguished international and regional wine experts will be the judge to select award-winning wines in The Wine Style Asia Award (WSAA), the wine competition held in conjunction with WFA 2011.

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